SEO Basics for Concreters Using AI
For concreters who want local work from search. Four short modules: how people find you on Google and AI, your map listing, what makes pages rank. Then Smoko drafts your Google profile, service and suburb pages, page titles, review request and listing details. You approve it.
concreter near me
AI answerFor driveways and shed slabs near you,your businessis open now and rated 4.9 from 72 reviews.
- Your business
- Trowel & Float Concreting
- Westgate Slabs & Driveways
Built by a team seen on
What people search when they need a concreter
Each search wants something different. The course shows which page wins each one. Then Smoko builds that page for you.
| Search | What they want | What wins it |
|---|---|---|
| concreter near me | Someone local who will turn up and quote | Google profile with photos of finished pours |
| concrete driveway cost per m2 | A ballpark before they ring anyone | A driveway page with honest price ranges |
| exposed aggregate driveway [suburb] | A finish they can see on local houses | A suburb page with photos of nearby jobs |
| shed slab [suburb] | A slab poured right for their shed kit | A shed slab page covering sizes, thickness and reo |
| concrete removal [suburb] | Old driveway gone and a new one poured | A removal page with before and after photos |
What you’ll learn
Four short modules you can work through between jobs. In the last one, Smoko builds your local SEO setup.
- 12 min
Search Basics
How customers find concreters on Google today, and the shortcuts that do more harm than good.
- What is SEO?
- Why it matters?
- How Tradies Get Found Now
- Mistakes to Avoid
A homeowner in Werribee types 'concrete driveway Werribee' and goes to the map listings. Buying a bundle of cheap links or cramming 'concreter' into every sentence of your site goes against Google's spam rules and can push you down, not up.
- 16 min
Get on the Map
Set up your Google profile, categories and listings so locals searching for driveways, shed slabs and exposed aggregate can find you.
- How Google Picks Local Results
- Your Google Business Profile
- Categories and Service Areas
- Keywords Your Customers Use
- Directories and Listings
Set Concrete contractor as your main category, add Paving contractor if you lay pavers too, list only the suburbs you pour in, like Ipswich and Springfield Lakes, and add photos of a finished exposed aggregate driveway.
- 18 min
What Makes You Rank
Service and suburb pages, reviews that show real work, AI answers, and a simple monthly check on results.
- Service Pages That Rank
- Suburb Pages Without the Spam
- Reviews That Move You Up
- Show Up in AI Answers
- Tracking What Works
A Shed slabs Ballarat page with three real slab photos and a review saying 'poured our shed slab in Ballarat, level and on time' says more to a reader than a vague 'concreting services' page. Once a month, check the calls and website clicks your profile brought in.
- 9 min
Let's Implement: SEO Basics
Smoko drafts your local SEO setup from your answers and photos, you ask for changes, and you approve it.
- Smoko Builds Your SEO
- How to Edit or Improve with Smoko
- Approving Your Local SEO Setup
Smoko drafts your profile, a driveway page, a shed slab page and a Frankston page from the Frankston jobs and photos you send it. You read every line, ask for changes, and nothing is published until you approve it.
Smoko builds your local SEO setup
What Smoko sets up for you
In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.
Smoko’s setup listFor concreters
- Google profile
- Your services, categories, hours, service areas and photos, written the way your customers talk.
- Concrete contractor
- Paving contractor
- Excavating contractor
- Masonry contractor
- Service pages
- One page per job, titled the way customers search and linked to your homepage and suburb pages.
- Driveways
- Exposed aggregate
- Shed slabs
- House slabs
- Paths and patios
- Concrete removal
- Suburb pages
- Pages for the areas you work, built from your real local jobs and photos.
- Page titles
- A clear title for every page, naming the job and the suburb.
- Review request
- A short message with your Google review link to send after every finished job.
- Listing details
- One consistent business name, phone and address to use on all your online listings.
Taught by people who run trade businesses
The Tradie School team
Operators from DFRNT Group, the team behind 26,000 solar installs, 4,000 pools and 400,000 leads for trades and home services.
Questions concreters ask
Do concreters really need SEO?
If your work comes from builders and word of mouth, you may need it less. But a homeowner planning a driveway or shed slab may search Google or ask an AI first, then ring from what comes up. SEO decides whether you are on that list.
Should I put driveway prices on my website?
A range helps. People searching 'concrete driveway cost' want a ballpark before they call. A page that gives one and explains what moves it, like access, excavation and finish, answers the question they typed. Pages that dodge it get skipped.
Do photos of my jobs matter for Google?
Yes. Concrete is visual and customers pick a finish from pictures. Photos of finished driveways, exposed aggregate and slabs on your profile and pages show Google and customers what you actually do. Phone shots taken the day you strip the forms are fine.
I work across 40 suburbs. Do I need a page for every one?
No. Start with the five or six suburbs where you pour most of your driveways and slabs, and build each page from real jobs and photos there. A page for every suburb with nothing local on it tends to get skipped by Google and by customers.
How do I get mentioned when someone asks ChatGPT for a concreter?
Nobody outside the AI companies knows exactly how they pick. ChatGPT is not built on Google, so it leans on what is already written about you online: pages on your website that name the job and suburb, reviews that describe the work, and your listings on other directories such as Bing. A complete Google profile still matters for Google's own AI answers.
Do I need a website for this?
Not to start. Your Google profile can do a lot on its own. If you have a website, Smoko drafts service and suburb pages for it from Tradie School's templates, for you to check.
I'm a one-person business. Is this worth it?
Yes. Someone searching for a tradie nearby wants the job done well, not a big crew. Smoko drafts everything from your answers and photos for you to check, so it doesn't eat your evenings.
How long until I show up higher?
No one can honestly promise a date or a spot. Google takes time to pick up changes, and every trade and area is different. This course helps you get the basics right and keep them right.
Will Smoko change my Google profile or website without asking?
No. Smoko drafts every change and shows it to you first. Nothing goes live until you approve it.
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SEO Basics is included in membership.
Join as a member for $299 a month: all nine courses, Smoko and the members’ community.
SEO Basics for concreters4 modules · 55 min
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