SEO Basics for Solar Installers Using AI
Four short modules, one job: get found when someone nearby needs a solar installer. You learn what Google, the map and AI answers look for. Then Smoko drafts your Google profile, service and suburb pages, page titles, review request and listing details. You approve it.
solar installer near me
AI answerFor rooftop solar and home batteries near you,your businessinstalls both and is rated 4.9 from 112 reviews.
- Your business
- Barlow Street Solar
- Two Rivers Energy Co.
Built by a team seen on
What people search when they need a solar installer
Each search wants something different. The course shows which page wins each one. Then Smoko builds that page for you.
| Search | What they want | What wins it |
|---|---|---|
| solar installer near me | A local installer with real reviews and recent jobs | Google profile with photos of local installs |
| solar panel installation cost | A price range before a salesperson calls | A service page with honest price ranges |
| solar battery installer [suburb] | To add a battery to the system they already have | A battery page that covers retrofits and rebates |
| solar inverter repair | A repair, fast, often on someone else's install | A repairs page that says you fix other installers' systems |
| solar rebate [state] | To know what they can claim before they buy | A guide page that explains it clearly |
What you’ll learn
Four short modules you can work through between jobs. In the last one, Smoko builds your local SEO setup.
- 12 min
Search Basics
How customers find solar installers on Google today, and the shortcuts that do more harm than good.
- What is SEO?
- Why it matters?
- How Tradies Get Found Now
- Mistakes to Avoid
A Frankston homeowner types 'solar panels cost' and sees a comparison site, two national retailers and the map pack. Bulk backlinks won't get you into that map pack. A complete profile and real reviews can.
- 16 min
Get on the Map
Set up your Google profile, categories and listings so locals searching for rooftop solar, home batteries and inverter replacements can find you.
- How Google Picks Local Results
- Your Google Business Profile
- Categories and Service Areas
- Keywords Your Customers Use
- Directories and Listings
Your profile says 'Electrician' because that's your licence. Set the primary category to Solar energy company, list home batteries as a service and upload last month's install photos, so battery searches can show you.
- 18 min
What Makes You Rank
Service and suburb pages, reviews that show real work, AI answers, and a simple monthly check on results.
- Service Pages That Rank
- Suburb Pages Without the Spam
- Reviews That Move You Up
- Show Up in AI Answers
- Tracking What Works
A review that says 'Great job' does little. One that says '10 kW system and battery in Toowoomba, panels up in a day, the app explained' tells Google and the next customer exactly what you do and where.
- 9 min
Let's Implement: SEO Basics
Smoko drafts your local SEO setup from your answers and photos, you ask for changes, and you approve it.
- Smoko Builds Your SEO
- How to Edit or Improve with Smoko
- Approving Your Local SEO Setup
You answer a few questions about the systems you fit, upload photos from recent roofs, and Smoko drafts your profile, a battery page and a Toowoomba page. You change any wording you don't like, then approve.
Smoko builds your local SEO setup
What Smoko sets up for you
In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.
Smoko’s setup listFor solar installers
- Google profile
- Your services, categories, hours, service areas and photos, written the way your customers talk.
- Solar energy system service
- Solar energy company
- Solar energy equipment supplier
- Electrician
- Service pages
- One page per job, titled the way customers search and linked to your homepage and suburb pages.
- Rooftop solar
- Home batteries
- Inverter replacement
- Solar repairs
- Commercial solar
- EV chargers
- Suburb pages
- Pages for the areas you work, built from your real local jobs and photos.
- Page titles
- A clear title for every page, naming the job and the suburb.
- Review request
- A short message with your Google review link to send after every finished job.
- Listing details
- One consistent business name, phone and address to use on all your online listings.
Taught by people who run trade businesses
The Tradie School team
Operators from DFRNT Group, the team behind 26,000 solar installs, 4,000 pools and 400,000 leads for trades and home services.
Questions solar installers ask
Can a small solar installer compete with the big national companies online?
National companies spend on ads and can have far more reviews than you, but the map results lean towards businesses close to the searcher. A profile with recent reviews from nearby suburbs and photos of real local roofs can sit alongside them. Your own suburbs are where you have the edge.
Should I have separate pages for solar and batteries?
Yes. People search for them differently: a new system, a battery added to an existing system, or a dead inverter replaced. One page for each job gives Google something specific to rank and gives the customer the answer they came for.
Do solar rebate pages help, or do they just bring tyre kickers?
Both. Rebate searches bring people early in their decision, so some will not buy. A clear page on the federal and state schemes that apply where you work builds trust, and gives the reader a reason to ring the installer who explained it. Keep it current, because the schemes change.
How do I show up when someone asks an AI for a solar installer near them?
Nobody outside those companies knows exactly how, but AI answers tend to draw on the same things Google does: your profile, your pages and your reviews. A page that plainly says which systems you install and which suburbs you cover helps. Keep your name, phone and address the same everywhere.
Should I make a page for every suburb I will drive to?
Only the ones you actually work in. A suburb page with photos of a real install, the system size and a line about the roof reads as genuine, and tends to do better than fifty near-identical pages. Start with the five or six suburbs where you have done the most jobs and add more as the photos come in.
Do I need a website for this?
Not to start. Your Google profile can do a lot on its own. If you have a website, Smoko drafts service and suburb pages for it from Tradie School's templates, for you to check.
I'm a one-person business. Is this worth it?
Yes. Someone searching for a tradie nearby wants the job done well, not a big crew. Smoko drafts everything from your answers and photos for you to check, so it doesn't eat your evenings.
How long until I show up higher?
No one can honestly promise a date or a spot. Google takes time to pick up changes, and every trade and area is different. This course helps you get the basics right and keep them right.
Will Smoko change my Google profile or website without asking?
No. Smoko drafts every change and shows it to you first. Nothing goes live until you approve it.
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SEO Basics for solar installers4 modules · 55 min
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