Learn AI for Floor Layers

You lay hybrid, timber and carpet, sand old boards and level floors. Nine short courses teach the business side of flooring, and Smoko, our AI agent, drafts each part.

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What AI can do for floor layers

Build Your Flooring Brand with AI

  • 56 min
  • 4 modules

Once the skirting is back on, homeowners can't see the subfloor prep, the moisture barrier or the expansion gap. They judge a floor layer on the van, the sample boards and the quote. AI uses your notes and finished-room photos to draft a logo, colours and a way of writing that match across all of them.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: your logo for the van door and shirts, colour codes for paint and print, a one-line mission and a sample text booking a measure and quote.

See the course: Build Your Flooring Brand with AI

Discover Your Flooring Offer with AI

  • 61 min
  • 4 modules

New carpet in an empty rental for a property manager can be done in a day. A sand and polish keeps your sanders on one house for several days while each coat dries. Give AI last year's invoices and the real hours behind each job, and it shows which job types pay best per hour.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet
Example offer
  • Sand and polish: boards sanded back, gaps filled and three coats of finish.
  • Furniture moved out and back, and doorways sealed off against dust.
  • A reminder from us when the floor is due for a recoat.

Smoko builds your offer sheet: sand and polish written as one package, what's included, the day the floor can take furniture again, stair treads as an add-on and a recoat reminder.

See the course: Discover Your Flooring Offer with AI

Launch a Flooring Website with AI

  • 55 min
  • 4 modules

People planning new floors search 'laminate vs hybrid flooring' or 'hybrid flooring installation cost' before they ring anyone. AI drafts a page for each floor you lay, such as vinyl plank, hybrid, engineered timber and carpet, plus a plain comparison guide, written in the words customers use and answering the questions you hear at every measure.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website

Smoko builds your website: a page each for hybrid, timber, sanding, carpet and floor levelling, a laminate versus hybrid guide, a gallery sorted by floor and an enquiry form for suburb and square metres.

See the course: Launch a Flooring Website with AI

SEO Basics for Floor Layers Using AI

  • 55 min
  • 4 modules

When owners find timber boards under old carpet, they search 'floor sanding and polishing' and their suburb. Someone wanting new hybrid searches 'floor installers near me'. AI writes your Google Business Profile, separate pages for sanding and installs, suburb pages for areas where you've laid floors, and a text asking customers for a review.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • floor sanding and polishing Launceston
  • Who is searching: an owner who found pine boards under old carpet
  • What answers it: a sanding page with before and after photos from jobs nearby

Smoko builds your local SEO setup: a Google profile listed as a flooring contractor, pages for sanding, hybrid and carpet, suburb pages where you've laid floors and a review link for your texts.

See the course: SEO Basics for Floor Layers Using AI

Automated Adwords for Floor Layers Using AI

  • 55 min
  • 4 modules

Someone searching 'carpet layer' and a suburb often has a moving date and empty bedrooms. Someone searching 'how to lay hybrid flooring' plans to do it themselves. AI splits keywords by floor type, blocks DIY and hire searches, writes headlines naming the floor and suburb, and keeps daily spend under your limit.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Hybrid: hybrid flooring installation, hybrid floor installer, floating floor installer
  • Sanding: floor sanding and polishing, floorboard restoration, timber floor sanding
  • Blocked: how to, DIY, sander hire, flooring jobs, underlay sale

Smoko builds your Google Ads campaign: ad groups for hybrid, sanding and carpet, a list of searches to block, headlines with the suburb, call tracking and an alert as spend nears your limit.

See the course: Automated Adwords for Floor Layers Using AI

Social Media for Floor Layers Using AI

  • 56 min
  • 4 modules

Before and after photos make clear posts: a hallway of grey, worn boards after the final coat, or a lounge going from stained carpet to hybrid. AI writes captions naming the floor type and suburb, a bio covering your service area, and replies to the price and timing questions people send you.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles

Smoko builds your social profiles: matching Facebook and Instagram accounts, a bio naming your floors and suburbs, your best room photo as the cover image and your first batch of job posts.

See the course: Social Media for Floor Layers Using AI

Meta Ads for Floor Layers Using AI

  • 59 min
  • 4 modules

People often plan new floors months ahead. They save photos of floors they like, wait for the money, then want the job done before Christmas. Facebook and Instagram ads keep your finished rooms in front of them while they wait. AI writes versions of each ad, targets suburbs you'll travel to and drafts a short enquiry form.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: hybrid and sanding ads set up to get enquiries in suburbs you'll drive to, using your own room photos, with one form question asking which rooms need doing.

See the course: Meta Ads for Floor Layers Using AI

Creative Content for Floor Layers Using AI

  • 57 min
  • 4 modules

A sanding video can open on the first pass through grey boards and end on the finished room, filmed from the same doorway. AI cuts your clips to square and upright sizes, adds on-screen text for people watching without sound and matches each customer review to the floor it describes.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack
Example video ad
  • Opening: the sander's first pass through grey boards in a Bendigo hallway.
  • Middle: gaps filled, then the second coat going on.
  • End: the finished hallway, filmed from the same spot.

Smoko builds your creative pack: sanding footage cut to upright and square, before and after photos of each room, short headlines, cards quoting your real reviews and a line on how to book.

See the course: Creative Content for Floor Layers Using AI

Build a Flooring Proposal with AI

  • 58 min
  • 4 modules

At the measure you note the high spot in the slab, the old tiles that need lifting and the doorways that need trims, but the homeowner only sees a total. Give AI your measure notes and rates, and it writes a proposal listing every prep step, floor options to choose from and a follow-up text for the next day.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example options
  • Bedrooms: new carpet and underlay in all three bedrooms
  • Living areas: hybrid through the lounge, hall and kitchen
  • Whole house: hybrid in the living areas and carpet in the bedrooms

Smoko builds your proposal template: three floor options with prices, a scope naming each floor and underlay, an exclusions list, payment stages and your ABN on every page.

See the course: Build a Flooring Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions floor layers ask

Does Tradie School teach floor laying work or licensing?

No. Laying, sanding and levelling are your trade, and the courses leave them to you. They teach how to get found, price, advertise and present your business. Licences, where your state requires one, and your state's rules are matters for you and your regulator. Lessons show where a licence number belongs, such as on quotes and your Google profile.

Most of my installs come through flooring shops. Is my own name worth building?

Shop installs keep you busy, but the shop owns the customer and sets your rate. Your own Google profile, website and proposals let homeowners find you directly, and you can quote supply and installation at your own price. Keep the shop work as your base and take direct jobs when you have room.

I sand old floors and lay new ones. Do they need separate marketing?

One brand and one Google profile cover both, but the two customers want different things. A sanding customer wants to see that old grey boards can be restored. A new floor customer wants a price range per square metre and a sample board to look at. So each gets its own pages, ads and photos, and Smoko drafts each set.

I lay floors on my own. Where do the lessons fit in my week?

Each lesson is a short read with Smoko that you can finish while a coat of finish dries. Smoko drafts from your answers and the room photos you send. You read his drafts, tell him what to change and approve them. He doesn't publish anything or spend any money until you approve it.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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Learn AI for other trades

Tradie School AI$299 a month, all nine courses

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