Learn AI for Cabinetmakers and Joiners

You design, build and fit kitchens, wardrobes and vanities. Nine short courses cover the business side, and Smoko, the AI agent, builds each piece from your answers.

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What AI can do for cabinetmakers and joiners

Build Your Cabinetmaking Brand with AI

  • 56 min
  • 4 modules

A couple choosing a new kitchen often has a showroom quote next to yours. The build quality inside the cabinets is hard to judge from photos, so they judge your logo, your quote and your Instagram page. Give AI a few answers and photos of finished kitchens, and it drafts a logo, colours and a matching way of writing.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: your logo sized for the ute and for labels inside your cabinets, colour codes, rules for how installers work on site, and replies in your voice.

See the course: Build Your Cabinetmaking Brand with AI

Discover Your Cabinetmaking Offer with AI

  • 61 min
  • 4 modules

A full kitchen takes machine time, finishing and days on site, while a laundry or a set of wardrobes fits between bigger jobs. Give AI last year's jobs with board, hardware and hours, and it ranks them by what they earned per hour. Then it turns your best-paying job into an offer a homeowner can compare with showroom quotes.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet
Example offer
  • Design, make and install: one business from the first measure to the install.
  • 3D drawings for you to sign off before any board is cut.
  • Benchtop measuring and fitting dates booked in for you.

Smoko builds your offer sheet: the kitchen offer, named and priced, everything from measure to install, add-ons like internal drawers or strip lighting, and a follow-on laundry offer.

See the course: Discover Your Cabinetmaking Offer with AI

Launch a Cabinetmaking Website with AI

  • 55 min
  • 4 modules

Someone searching 'built in wardrobes cost' wants a rough price before booking a measure. AI drafts a page each for kitchens, wardrobes, laundries, vanities and entertainment units, with your price range and what changes it: door finish, hardware and room size. Each page shows your install photos, the suburbs you cover and a button to book a measure.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website

Smoko builds your website: kitchen, wardrobe, laundry and vanity pages, a homepage naming your area, an install gallery captioned by suburb and a form for booking a measure.

See the course: Launch a Cabinetmaking Website with AI

SEO Basics for Cabinetmakers and Joiners Using AI

  • 55 min
  • 4 modules

Homeowners search 'cabinet maker near me', or 'custom kitchen' and their suburb, and Google often shows the map first. AI helps you pick categories, write your Google profile and draft a page for each type of job, including a guide to '2 pac' kitchens, which have doors sprayed with a hard two-part paint. It also drafts a review request.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • custom kitchen Toowoomba
  • What they want: one local maker to design, build and install
  • What helps: a Toowoomba page showing a kitchen you fitted there

Smoko builds your local SEO setup: Google profile details listing you as a cabinet maker who travels to customers, a page each for kitchens, wardrobes and vanities, suburb pages and a review request.

See the course: SEO Basics for Cabinetmakers and Joiners Using AI

Automated Adwords for Cabinetmakers and Joiners Using AI

  • 55 min
  • 4 modules

Someone searching 'custom kitchen' and a suburb, or a shop owner searching 'commercial joinery' for a fitout, usually has a real project. Searches for 'flat pack kitchen' or 'second hand kitchen cabinets' rarely suit a custom workshop. AI groups your keywords by room, blocks searches you wouldn't quote on and drafts ads that name the room and your area.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Kitchens: custom kitchen, kitchen cabinet maker, kitchen joinery
  • Wardrobes: built in wardrobes, walk in robe, custom wardrobes
  • Commercial: commercial joinery, shop fitout joinery, reception counter
  • Blocked: flat pack, DIY, second hand, cabinet maker jobs

Smoko builds your Google Ads campaign: separate groups for kitchens, wardrobes and commercial joinery, flat pack and DIY searches blocked, ads naming the room and area, call and form tracking, and a daily spending limit.

See the course: Automated Adwords for Cabinetmakers and Joiners Using AI

Social Media for Cabinetmakers and Joiners Using AI

  • 56 min
  • 4 modules

Much of what customers pay for sits behind a door: a pull-out pantry, an internal drawer, a hamper hidden in the laundry. A short video of a soft-close drawer shutting, or a small laundry before and after, shows it. AI drafts captions that name the finish and suburb, a bio, and replies to questions left under your posts.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles
Example post
  • Before: a laundry with one cupboard and a bare tub.
  • After: full-height storage, a hidden hamper and a benchtop over the machines.
  • Laundry in Glenorchy. Matt white two-pack with a timber-look benchtop.

Smoko builds your social profiles: linked Facebook and Instagram accounts, a bio naming your area and the rooms you build, a cover photo from a finished install and a first set of posts.

See the course: Social Media for Cabinetmakers and Joiners Using AI

Meta Ads for Cabinetmakers and Joiners Using AI

  • 59 min
  • 4 modules

A kitchen wanted by Christmas is planned months ahead, while they save photos of benchtops and handles. Facebook and Instagram ads show them your installs during those months. AI writes several versions of each ad around your install photos, limits them to suburbs you would drive to and sets up a form asking about the room, size and timing.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: an enquiries campaign limited to your install area, ad copy for kitchens, wardrobes and laundries, your own install photos and a form asking about the room.

See the course: Meta Ads for Cabinetmakers and Joiners Using AI

Creative Content for Cabinetmakers and Joiners Using AI

  • 57 min
  • 4 modules

Every kitchen has clear stages to show: the 3D drawing, panels being cut, cabinets going in, the benchtop being measured and the finished room with the lights on. AI cuts your phone photos and videos to the right sizes for feeds and stories, writes on-screen text for people watching with the sound off and quotes a matching review.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack

Smoko builds your creative pack: photos and short videos from your installs, before and after pairs, headlines that name the room, cards quoting your reviews and one next step on each.

See the course: Creative Content for Cabinetmakers and Joiners Using AI

Build a Cabinetmaking Proposal with AI

  • 58 min
  • 4 modules

A one-line kitchen quote leaves the customer asking which doors, which hinges and whether the benchtop is included. A proposal that names the cabinet board, door finish, drawer runners and handles, and lists exclusions like plumbing, electrical and the splashback, answers that. AI drafts it from your measure notes and price list, with options and a follow-up text.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example options
  • Laminate: woodgrain doors and panels with soft-close hinges and runners
  • Two-pack: sprayed doors in your chosen colour with finger-pull edges
  • Two-pack plus: the same kitchen with an appliance cupboard and internal drawers

Smoko builds your proposal template: options from laminate to two-pack, a scope naming board, finish and hardware, staged payments, a follow-up message, and your licence number, if your state requires one.

See the course: Build a Cabinetmaking Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions cabinetmakers and joiners ask

Does Tradie School teach cabinetmaking work or licensing?

No. Tradie School covers the business around the workshop: brand, website, Google, ads, offers and proposals. The making, the installs and any licence remain yours to manage with your state's regulator. The lessons show where your licence number goes, if your state requires one, such as on quotes and on your Google profile.

Most of my kitchens come through builders and designers. Is this worth my time?

Builder and designer jobs keep the workshop busy, but someone else sets the timeline and often the price. A homeowner who comes to you directly deals with you from measure to handover. The courses cover the Google profile, website and proposal that homeowner checks before calling, and Smoko drafts each one for you to approve.

How does a small workshop stand out against flat pack stores and showrooms?

Not with a bigger ad budget. One business measures, makes and fits the kitchen, and you can show that. Use install photos from local homes, reviews that name the room and suburb, and a proposal listing board, finish and hardware, so a homeowner can compare quotes line by line.

I'm in the workshop all day. When would I do the courses?

Lessons are written, so you can read one on your phone on a break or after the last install. Each course ends with Smoko asking for your answers and install photos, then drafting the piece. You check it, ask for changes in plain words and approve it before anything goes live.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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Learn AI for other trades

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