SEO Basics for Wall and Floor Tilers Using AI

Locals search for bathrooms, splashbacks and outdoor tiling. If that's you, start here. Four short modules cover Google, the map and AI answers, ending with Smoko drafting your Google profile, service and suburb pages, page titles, review request and listing details to approve.

tiler near me

AI answerFor bathroom and floor tiling near you,your businessis rated 4.9 from 72 reviews and shows recent jobs in your area.

  1. Your business4.9 (72) · Open now
  2. Trowel & Grout Tiling4.5 (28) · Closes 4 pm
  3. Brightjoint Wall & Floor4.3 (14) · Closes 3:30 pm
Example search results.

Built by a team seen on

What people search when they need a tiler

Each search wants something different. The course shows which page wins each one. Then Smoko builds that page for you.

SearchWhat they wantWhat wins it
tiler near meA local tiler who will take their size of jobGoogle profile with photos of finished work
bathroom tiler [suburb]Someone who does full bathrooms, not just patchesA bathroom page with local before and afters
tiling cost per m2A ballpark before they pick up the phoneA service page with honest price ranges
regrout shower [suburb]A fix for mouldy or leaking grout this weekA regrouting page and a profile that says open now
pool tiling [suburb]A tiler who has done pools beforeA pool page with photos and a review from a pool job

What you’ll learn

Four short modules you can work through between jobs. In the last one, Smoko builds your local SEO setup.

  1. Search Basics

    How customers find wall and floor tilers on Google today, and the shortcuts that do more harm than good.

    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

    A Frankston homeowner types 'bathroom tiler near me' and sees ads and the map before any website, while a question like 'can you tile over old tiles' can bring up an AI answer first. Buying cheap links or stuffing 'tiler' into your business name does more harm than good.

    12 min
  2. Get on the Map

    Set up your Google profile, categories and listings so locals searching for bathrooms, splashbacks and outdoor tiling can find you.

    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

    Your profile says Tile contractor, lists bathroom tiling, splashbacks and floor tiling, and shows the suburbs you actually drive to, not the whole city. Add waterproofing only if you do it yourself and hold any licence your state requires for it.

    16 min
  3. What Makes You Rank

    Service and suburb pages, reviews that show real work, AI answers, and a simple monthly check on results.

    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

    Once you have finished a few bathrooms in Penrith, they become a Penrith page with photos of the niches and floors, reviews from those customers that name the job, and a monthly look at which pages bring the calls.

    18 min
  4. Let's Implement: SEO Basics

    Smoko drafts your local SEO setup from your answers and photos, you ask for changes, and you approve it.

    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup

    Smoko drafts your profile, a bathroom tiling page and a Penrith page from your answers and photos. You correct the tile sizes it got wrong, ask for a shorter review message, and approve it before anything goes live.

    Smoko builds your local SEO setup

    9 min

What Smoko sets up for you

In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.

Smoko’s setup listFor wall and floor tilers

Google profile
Your services, categories, hours, service areas and photos, written the way your customers talk.
  • Tile contractor
  • Flooring contractor
  • Bathroom remodeler
  • Waterproofing service
Service pages
One page per job, titled the way customers search and linked to your homepage and suburb pages.
  • Bathroom tiling
  • Kitchen splashbacks
  • Floor tiling
  • Outdoor and pool tiling
  • Waterproofing
  • Regrouting and repairs
Suburb pages
Pages for the areas you work, built from your real local jobs and photos.
Page titles
A clear title for every page, naming the job and the suburb.
Review request
A short message with your Google review link to send after every finished job.
Listing details
One consistent business name, phone and address to use on all your online listings.

Taught by people who run trade businesses

The Tradie School team

Operators from DFRNT Group, the team behind 26,000 solar installs, 4,000 pools and 400,000 leads for trades and home services.

Questions wall and floor tilers ask

Do tilers really need SEO if builders keep them busy?

If builders keep you booked, maybe not. But builder work can dry up, and direct homeowner jobs mean you set the price and the schedule. People search for a bathroom tiler every day, and the tiler they find gets the call.

I only post photos on Instagram. Does Google care?

Yes. Google can show public posts from an Instagram business account in search, but they do not appear on your Google profile or in the map results. Upload the same before and afters to your profile and your service pages, and name the job type and suburb with each one.

How many reviews do I need to show up in the map results?

There is no set number. What matters is steady recent reviews that mention the job, like a bathroom or splashback, and the suburb. A run of recent reviews can count for more than a pile from years ago.

One tiling page, or separate pages for bathrooms, floors and splashbacks?

Separate pages tend to do better. Someone searching for a splashback tiler wants a page about splashbacks, with photos of that job, not a general list. Keep each page short: what you do, where you do it, a few real jobs, and how to call you.

How do I get mentioned when someone asks an AI for a tiler near them?

Nobody can promise that. AI tools tend to pull from what is already public: your Google profile, your service pages, suburb pages where you have real jobs to show, and reviews that name the job. Clear, consistent details across all of those help. Vague pages with no suburb give them little to work with.

Do I need a website for this?

Not to start. Your Google profile can do a lot on its own. If you have a website, Smoko drafts service and suburb pages for it from Tradie School's templates, for you to check.

I'm a one-person business. Is this worth it?

Yes. Someone searching for a tradie nearby wants the job done well, not a big crew. Smoko drafts everything from your answers and photos for you to check, so it doesn't eat your evenings.

How long until I show up higher?

No one can honestly promise a date or a spot. Google takes time to pick up changes, and every trade and area is different. This course helps you get the basics right and keep them right.

Will Smoko change my Google profile or website without asking?

No. Smoko drafts every change and shows it to you first. Nothing goes live until you approve it.

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