Learn AI for Fencers

Nine short courses teach fencers marketing and quoting with AI. After each course, our AI agent Smoko builds that piece of your business for you to check.

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What AI can do for fencers

Build Your Fencing Brand with AI

  • 56 min
  • 4 modules

People see your work on the street: a sign on the end post, your ute out the front and the quotes you send. From your answers and fence photos, AI drafts logo ideas, brand colours and a writing style for your quotes and texts. You change anything before you use it.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: logo ideas that stay clear on your ute and fence signs, a one-sentence mission, colour codes for your sign writer and replies to quote requests.

See the course: Build Your Fencing Brand with AI

Discover Your Fencing Offer with AI

  • 61 min
  • 4 modules

A long Colorbond run on a flat block and a short timber fence on a rocky slope can pay very differently. Give AI last year's jobs with hours, travel, concrete and tip fees. It sorts them by fence type, shows what each paid per hour and writes an offer for the job you want more of.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet

Smoko builds your offer sheet: your main fence job described as the finished result, the price and inclusions with GST, a promise you'll stand behind, extras like gates and plinths, and an offer name.

See the course: Discover Your Fencing Offer with AI

Launch a Fencing Website with AI

  • 55 min
  • 4 modules

People searching 'colorbond fence cost per metre' want a rough price before they call. AI drafts a page for each fence type: Colorbond, timber paling, pool fencing, gates and retaining walls. Each page explains what changes the cost, such as height, a sloping block or removing the old fence.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website
Example page list
  • Colorbond fencing: colours, heights and what changes the cost
  • Pool fencing: glass and aluminium panels around backyard pools
  • Fence repairs in Frankston: storm damage, leaning posts and broken palings
  • Rural fencing: post and wire, plus stock fencing for farms

Smoko builds your website: a page for each fence type and gates, tap-to-call buttons, a homepage, the suburbs you service, a gallery of your fences and a quote form that asks for metres.

See the course: Launch a Fencing Website with AI

SEO Basics for Fencers Using AI

  • 55 min
  • 4 modules

During storm season people search 'fence repair' with their suburb, or 'fencing contractor near me', and Google Maps results often show near the top. AI writes your Google Business Profile under the Fence contractor category, drafts suburb pages from fences you've built there and writes a review request to text after each job.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup

Smoko builds your local SEO setup: Google profile wording and categories, pages for Colorbond, pool fencing and repairs, suburb pages from finished jobs, and a review request text with your link.

See the course: SEO Basics for Fencers Using AI

Automated Adwords for Fencers Using AI

  • 55 min
  • 4 modules

Searches like 'automatic gate installation', or 'pool fence' plus a suburb, often come from owners wanting a quote. Searches about DIY fencing or fencing jobs don't. AI puts gate, Colorbond and pool fence searches in separate groups, blocks DIY and job searches, and writes headlines naming the fence type and suburb.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Colorbond: colorbond fence installer, new colorbond fence, colorbond fencing contractor
  • Pool fencing: pool fence Penrith, glass pool fence installer, frameless pool fencing
  • Gates: automatic gate installation, sliding driveway gate, double swing gates
  • Blocked: DIY, how to, salary, second-hand panels

Smoko builds your Google Ads campaign: separate keyword groups for Colorbond, pool fencing and gates, a list of searches to block, call tracking, headlines with fence type and suburb, and a daily budget cap.

See the course: Automated Adwords for Fencers Using AI

Social Media for Fencers Using AI

  • 56 min
  • 4 modules

Post fence photos taken straight on, showing plumb posts and a level top, plus before and after shots of storm-damaged fences you've replaced. AI drafts captions saying what you built and where, a bio listing the suburbs you service, and replies for people who message asking for a quote.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles
Example caption
  • Before: a timber boundary fence blown over in last week's wind.
  • After: new palings on a plinth, every post set in concrete.
  • Boundary fence replaced in Mount Barker. Message us for a quote.

Smoko builds your social profiles: business details naming your suburbs, a profile photo from your logo, a fence photo for the cover, first posts from your photos and replies to quote requests.

See the course: Social Media for Fencers Using AI

Meta Ads for Fencers Using AI

  • 59 min
  • 4 modules

Many fencing jobs are planned ahead: a pool fence for a new pool, neighbours sharing the cost of a boundary fence, or a farm paddock that needs refencing. AI targets ads to the areas you service, drafts two or three versions for each job type, pairs them with your fence photos and builds an enquiry form.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign
Example enquiry form
  • Which suburb is the property in?
  • What kind of fence: Colorbond, timber, pool or rural?
  • Roughly how many metres, and is the block sloping?

Smoko builds your ad campaign: one campaign for enquiries in the areas you service, ad wording for pool fencing, Colorbond and rural work, a fence photo for each ad and the enquiry form.

See the course: Meta Ads for Fencers Using AI

Creative Content for Fencers Using AI

  • 57 min
  • 4 modules

A fence replacement has clear stages to film: the old leaning fence, post holes dug and concreted, rails going on, and the finished fence from the street. AI edits your clips and photos into vertical and square versions with captions that work with the sound off, and pairs customer reviews with the matching job photos.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack

Smoko builds your creative pack: images from your fence photos, short clips of posts going in and gates being hung, before and after shots from the same spot, short headlines and review cards.

See the course: Creative Content for Fencers Using AI

Build a Fencing Proposal with AI

  • 58 min
  • 4 modules

Two quotes for the same boundary fence can cover very different work. One includes removing the old fence, a plinth and concreted posts, and the other doesn't. From your measurements, site notes and prices, AI writes a proposal listing each item with options, plus follow-up texts for each neighbour sharing the cost.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example options
  • Standard: Colorbond boundary fence, a matching side gate and the old fence removed
  • Privacy: the same fence with a lattice extension along the top
  • Timber: lapped and capped palings on a plinth, posts concreted in

Smoko builds your proposal template: your ABN and logo on the front page, your licence number if your state requires one, a materials list, priced options for each fence and follow-up messages.

See the course: Build a Fencing Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions fencers ask

What office work can AI do for a fencer?

Quotes, website wording, ad text, captions and replies to customers: the desk work you would otherwise do at night. You answer questions and send fence photos, Smoko drafts the rest, and you check every piece before anything goes out. Each lesson is short enough to read on your phone at lunch.

Does Tradie School teach fencing work or licensing?

No. The courses cover the business side only: marketing, pricing and paperwork. Licences where your state requires them, permits, pool fence rules and building rules are between you, your council and your regulator. Where a licence applies, the website and proposal lessons show where to display the number.

Most of my work comes from builders. Do I need my own marketing?

Builder work goes up and down with how busy the builder is. Homeowners, pool owners and farmers who choose a fencer themselves often look at photos and reviews on Google and Facebook first. SEO Basics and Social Media show how to set those up, and Smoko drafts each one for you to approve.

Should my website show a rough price per metre?

That is up to you. The website course suggests showing a price range with the reasons behind it, using only figures you'll stand behind. A range tells callers early whether the job fits their budget. Listing what changes the cost, like height, a sloping block, gates and removing the old fence, helps them understand it.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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Learn AI for other trades

Tradie School AI$299 a month, all nine courses

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