Learn AI for Electricians

You know switchboards and fault finding. These nine short courses cover the business side. After each one, Smoko, our AI agent, builds that part for you to approve.

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What AI can do for electricians

Build Your Electrical Brand with AI

  • 56 min
  • 4 modules

Homeowners can't check the wiring, so they judge an electrician on what they can see: the van, the uniform, the quote and the sticker inside the switchboard door. AI uses your answers and job photos to draft a logo, colours and a way of writing that match across all of them.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: logo options that read on a van and a switchboard sticker, colour codes for your sign writer, and sample replies in your voice.

See the course: Build Your Electrical Brand with AI

Discover Your Electrical Offer with AI

  • 61 min
  • 4 modules

Give AI your job list and what each job costs you, and it shows which ones pay: switchboard upgrades, downlights, ceiling fans, EV chargers or fault calls that take half a day. Then it helps you write the job you want more of as an offer homeowners understand before they compare quotes.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet
Example offer
  • Switchboard upgrade: old board out, new board in and power back on in one visit.
  • Every circuit labelled, and a photo of the finished board sent to you.

Smoko builds your offer sheet: your main job written as what the customer gets, the price and what is included, the add-ons, and a repeat offer like smoke alarm checks for landlords and property managers.

See the course: Discover Your Electrical Offer with AI

Launch an Electrical Website with AI

  • 55 min
  • 4 modules

When a safety switch keeps tripping at night, people search 'emergency electrician' and their suburb on a phone. AI drafts your service pages, such as switchboard upgrades, EV chargers, lighting and smoke alarms, in the words customers use, with a call button on every page and your licence number where they can check it.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website

Smoko builds your website: a homepage, a page for each service, your service area, a gallery of your own jobs and a quote form that comes straight to you.

See the course: Launch an Electrical Website with AI

SEO Basics for Electricians Using AI

  • 55 min
  • 4 modules

Customers search 'electrician near me' on Google Maps, 'switchboard upgrade cost' when they want a price, or ask an AI assistant who installs EV chargers in their suburb. AI helps you write your Google profile, service pages and suburb pages in those words, and drafts a review request to send after each job.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • ceiling fan installer Ipswich
  • What they want: someone who can fit fans before summer
  • What helps: a lighting and fans page with photos of local jobs

Smoko builds your local SEO setup: your Google profile set to the hours you answer, a page each for switchboards, EV chargers and lighting, suburb pages for the areas you work and a review request.

See the course: SEO Basics for Electricians Using AI

Automated Adwords for Electricians Using AI

  • 55 min
  • 4 modules

Searches like 'EV charger installation' or 'switchboard replacement' usually come from people who want the job done. Searches like 'switchboard wiring diagram' bring no work. AI sorts your keywords into job groups, lists the searches to block, writes ads that name the job and suburb, and drafts a budget inside your limits.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Switchboards: switchboard upgrade, switchboard replacement, old fuse box replacement
  • EV chargers: EV charger installation, home EV charger, electric car charger installer
  • Blocked: wiring diagram, DIY, how to, wages

Smoko builds your Google Ads campaign: keyword groups for each job, blocked words, ads per service and suburb, call counting, a daily budget and spend alerts. Nothing runs until you approve it.

See the course: Automated Adwords for Electricians Using AI

Social Media for Electricians Using AI

  • 56 min
  • 4 modules

Homeowners ask local Facebook groups for an electrician, then look at your page. Most of your work ends up inside ceilings and behind switchboard doors, so before and after photos show them what they would get. AI writes your captions, your bio and replies to comments and messages for you to check.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles
Example post
  • Before: ceramic fuses and no safety switches.
  • After: a new board with safety switches and every circuit labelled.
  • Switchboard upgrade in Geelong. Ask us about yours.

Smoko builds your social profiles: page details and a bio with your suburbs, your logo and best job photo sized to fit, a first set of job posts and ready replies.

See the course: Social Media for Electricians Using AI

Meta Ads for Electricians Using AI

  • 59 min
  • 4 modules

Most people don't think about their switchboard until the power trips, and then they choose quickly. Facebook and Instagram ads show homeowners in your suburbs your finished jobs before that day. AI helps you target your suburbs, write a few versions of each ad, add your job photos and build a short enquiry form.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: one campaign aimed at enquiries in your suburbs, ad copy for the jobs you want, your photos in each ad and an enquiry form. Nothing spends until you approve it.

See the course: Meta Ads for Electricians Using AI

Creative Content for Electricians Using AI

  • 57 min
  • 4 modules

The old board you pulled out, the new board half wired and the finished board with every circuit labelled make a simple ad for homeowners with an old fuse box. AI turns your phone photos and short clips into square and upright ads, adds captions that work with the sound off and pairs reviews with jobs.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack

Smoko builds your creative pack: ad images and short video edits from your job footage, before and after pairs, headlines, review cards and a call to action for each.

See the course: Creative Content for Electricians Using AI

Build an Electrical Proposal with AI

  • 58 min
  • 4 modules

'Supply and install downlights' tells a homeowner very little. 'Remove six halogen lights in the lounge, fit six LED downlights and test each one' tells them what they are paying for. AI turns your price list and site notes into proposals like that, with options to choose from and follow-up texts ready to send.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example options
  • Essential: a new switchboard with safety switches on every circuit
  • Room to grow: the same board with space for an EV charger and solar
  • Protected: the same board with surge protection added

Smoko builds your proposal template: your business and licence details, priced options for each job, a scope with brands and models, your payment schedule, photos of past jobs, reviews and follow-up messages.

See the course: Build an Electrical Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions electricians ask

What can AI actually do for an electrical business?

It does the desk work you would otherwise do at night: service pages, ads, social captions, proposals and replies, written from your own answers and job photos. It doesn't touch the electrical work. Each course shows you what good looks like, then Smoko drafts it for you to check and approve.

Does Tradie School teach electrical work or licensing?

No. The courses teach the business side: your brand, website, Google, ads, offer and quotes. Your licence, your state's rules and your technical work stay with you and your regulator. Where customers expect to see your licence number, like your quotes and Google profile, the courses point it out.

I'm a one-person electrical business. Is this for me?

Yes. The courses are written for owners who are still on the tools. Each lesson is a few minutes of reading on your phone, and Smoko drafts the website, ads and proposal template, so your part is answering questions, sending photos and checking his drafts.

Most of my work comes from builders and word of mouth. Do I need this?

Referrals still get checked. A builder trying a new electrician, a strata manager comparing two quotes or a homeowner who heard your name will often look you up before they ring. A Google profile, a website and a clear proposal back up what they heard. The courses show how to set each one up, and Smoko builds them for you to approve.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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Learn AI for other trades

Tradie School AI$299 a month, all nine courses

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