Learn AI for Pest Controllers

You inspect for termites, treat cockroaches and keep rats out of roofs. Nine short courses cover the business side, and Smoko, our AI agent, drafts each part for you.

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What AI can do for pest controllers

Build Your Pest Control Brand with AI

  • 56 min
  • 4 modules

Before a homeowner, property manager or cafe owner lets you into the roof void or the kitchen, they judge you on your ute, your uniform and your booking texts. From your answers and a few job photos, AI drafts a logo, colours and a way of writing to use across all of them.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: your logo sized for ute doors, uniforms and the service sticker you leave in the meter box, colours for printed reports, and booking replies in your voice.

See the course: Build Your Pest Control Brand with AI

Discover Your Pest Control Offer with AI

  • 61 min
  • 4 modules

A spider spray, a cockroach treatment in a takeaway kitchen, a termite baiting install and a pre-purchase inspection each leave you a different amount once time, product and travel are counted. AI sorts your recent jobs by what they earned and how often people ask for them, then writes your main job up as a simple offer.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet
Example offer
  • Pre-purchase termite and pest inspection, booked around your contract dates.
  • Subfloor, roof void, inside and out checked where access allows, with photos.
  • A written report, then a phone call to talk you through it.

Smoko builds your offer sheet: one main service, such as a pre-purchase inspection with a photo report, what is included, a roof void rodent check as an add-on, and a yearly termite inspection plan.

See the course: Discover Your Pest Control Offer with AI

Launch a Pest Control Website with AI

  • 55 min
  • 4 modules

A buyer searching 'pre purchase pest inspection' wants to know what the report covers and how soon you can come. A tenant moving out with a dog may need an end of lease flea treatment. AI writes a page for each service, from termites to rodents, cockroaches, spiders and ants, with a call button and your licence number.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website

Smoko builds your website: a homepage, pages for termites, rodents, cockroaches and end of lease work, the suburbs you cover, your job photos and a form that asks which pest.

See the course: Launch a Pest Control Website with AI

SEO Basics for Pest Controllers Using AI

  • 55 min
  • 4 modules

Someone presses on a skirting board, feels it give and searches 'termite inspection' and their suburb on Google Maps. Another hears scratching in the roof and searches 'rats in roof'. AI helps you write your Google profile, a page for each pest, pages for your suburbs and a review request that asks customers to name the pest.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • termite inspection Mandurah
  • What they want: someone licensed, and a report they can read
  • What helps: recent termite jobs in your photos and reviews

Smoko builds your local SEO setup: a Google profile with your category and suburbs, termite, rodent and cockroach pages, a page for each suburb you cover, and a review request to send after each job.

See the course: SEO Basics for Pest Controllers Using AI

Automated Adwords for Pest Controllers Using AI

  • 55 min
  • 4 modules

Someone searching 'pest control near me' wants a visit soon, and someone searching 'pest control cost' is comparing prices. A search for 'termite inspector jobs' comes from someone looking for work. AI sorts keywords into a group for each pest, lists the searches to block, writes ads naming the pest and suburb, and keeps spending within your daily limit.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Termites: termite inspection, white ants inspection, pre purchase pest inspection
  • Rodents: rats in roof, mice in house, rodent control
  • Blocked: jobs, course, DIY, homemade spray, wholesale

Smoko builds your Google Ads campaign: termite, rodent and cockroach ad groups, a list of searches to block, ads that name the pest, call tracking and your daily limit. Ads run only once you approve.

See the course: Automated Adwords for Pest Controllers Using AI

Social Media for Pest Controllers Using AI

  • 56 min
  • 4 modules

Many homeowners have never looked under their own floor. A clear photo of mud leads, the soil tunnels termites build up a stump, or rat droppings along a ceiling joist shows them why an inspection matters. AI writes your captions, a short bio and replies to comments and messages, and holds each one until you check it.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles
Example post
  • Under a Ringwood house this week: mud leads running up two stumps.
  • Soft skirting boards or mud leads on a wall are worth a call.
  • Termite inspections across the eastern suburbs. Message us to book.

Smoko builds your social profiles: Facebook and Instagram set up with your suburbs and the pests you treat, your logo cropped for each, first posts from recent jobs and replies ready for reviews.

See the course: Social Media for Pest Controllers Using AI

Meta Ads for Pest Controllers Using AI

  • 59 min
  • 4 modules

Termites often swarm on warm, humid evenings from spring, and rats move into roof voids when the nights get cold. Facebook and Instagram ads show your business to homeowners and landlords near you before that happens. AI sets the area, writes a few versions of each ad with your job photos and builds a short form asking which pest.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: a spring termite ad and a cold weather rodent ad for your suburbs, photos from your jobs and a short form asking which pest. Nothing is spent until you approve.

See the course: Meta Ads for Pest Controllers Using AI

Creative Content for Pest Controllers Using AI

  • 57 min
  • 4 modules

Short phone clips of a hollow skirting board, the mud leads behind it or a bait station going into a garden bed make sense with the sound off. AI cuts your clips into feed and story ads, writes the words shown over them and puts a real review about the same pest beside each one.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack

Smoko builds your creative pack: a short clip of mud leads behind a skirting board, a roof gap shown before and after sealing, termite review cards and captions that read without sound.

See the course: Creative Content for Pest Controllers Using AI

Build a Pest Control Proposal with AI

  • 58 min
  • 4 modules

A homeowner with live termites who gets a quote reading 'termite treatment' and a total has no idea what happens next. Your proposal can show what the inspection found, where bait stations or the chemical barrier go, and when you come back to check. AI drafts it from your price list and inspection notes, with options and follow-up texts.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example options
  • Bait: stations set around the house and checked on a regular schedule
  • Barrier: a chemical soil treatment around the whole house
  • Both: baiting first, then a chemical barrier, with yearly inspections after

Smoko builds your proposal template: business details and licence number, baiting and barrier options, a scope listing products and areas, payment terms, photos from the inspection and follow-up texts.

See the course: Build a Pest Control Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions pest controllers ask

Does Tradie School teach pest control work or licensing?

No. Every course covers the business side: your brand, website, Google profile, ads, offer and proposals. Your licence, how you inspect and treat, the chemicals you use and your state's rules are matters for you and your regulator. Licensing only comes up as where to show your licence number, such as on proposals and your Google profile.

I work on my own. Can I keep up with this?

Yes. Each lesson is short, written and done with Smoko, so it fits between a morning inspection and an afternoon treatment. Smoko drafts the profile, pages, ads and proposals from what you tell him and the photos you send. You answer his questions and check every draft before anything goes live.

A lot of my work comes through real estate agents. Do I still need Google?

Agency work can stop when a property manager leaves or the agency changes contractors. Buyers may book their own pre-purchase inspection, and an owner who has just found termites may search before ringing anyone. Both need to find you on Google Maps with recent termite reviews. The courses cover that setup, and Smoko drafts your Google profile and termite page for you to approve.

Can it help with commercial work like cafes and warehouses?

Yes, on the business side. Cafes, restaurants and warehouses want a regular service schedule, what each visit covers and how you report back. AI drafts the proposal, the visit schedule and the follow-up for you to check. What you treat, and how you treat it, is up to you.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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Learn AI for other trades

Tradie School AI$299 a month, all nine courses

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