Learn AI for Pool Builders

Nine short courses teach the business side of building pools, from your brand to your proposals. After each one, Smoko, our AI agent, drafts that part for you.

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What AI can do for pool builders

Build Your Pool Brand with AI

  • 56 min
  • 4 modules

Families let a pool builder into their backyard for weeks, so they look for a business that seems reliable. They notice your site fence sign, your ute, your proposal and the label beside the filter. AI uses your answers and pool photos to draft logo options, colours and a way of writing that match across all of them.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: a logo sized for a ute door, a site fence sign and a filter label, your colour codes, and sample build update texts that sound like you.

See the course: Build Your Pool Brand with AI

Discover Your Pool Offer with AI

  • 61 min
  • 4 modules

A concrete pool, a fibreglass install, a resurface and glass fencing each leave you a different amount once excavation, crane hire, subcontractors and weeks on site are paid. AI ranks a year of your jobs by what each earned per hour of crew time and helps you write an offer for the build you most want to repeat.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet

Smoko builds your offer sheet: the pool you lead with and what's included, the build timeline you can hold to, add-ons like heating, lighting and an automatic cleaner, and a first-month care checklist.

See the course: Discover Your Pool Offer with AI

Launch a Pool Website with AI

  • 55 min
  • 4 modules

Families research a pool for a long time before calling. They search 'fibreglass pool cost' or 'concrete vs fibreglass pool' and want clear answers on what raises the price, such as tight side access, rock in the ground, heating and the interior finish. AI drafts pages for each pool type, a comparison guide and a gallery of finished pools.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website
Example page list
  • Concrete pools: shapes, interior finishes and recent backyard builds
  • Concrete vs fibreglass: how each one is built and looked after
  • Plunge pools Glenelg: a courtyard build on a small block
  • Pool renovations Ringwood: a resurface and retile, before and after

Smoko builds your website: plunge, concrete and fibreglass pool pages, renovation before and afters, the council areas you build in, your licence or registration number and a site visit form.

See the course: Launch a Pool Website with AI

SEO Basics for Pool Builders Using AI

  • 55 min
  • 4 modules

Families search 'pool builders near me' and check the map for finished pools, search 'plunge pool' with their suburb, or ask ChatGPT who installs fibreglass pools nearby. AI drafts your Google profile with Swimming pool contractor as the main category, writes pages for each pool type and suburb you build in, and drafts a handover review request.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • plunge pool coorparoo
  • Looking for: proof a pool fits a small block like theirs
  • Answered by: a Coorparoo page showing a small-block build nearby

Smoko builds your local SEO setup: main and extra Google categories, finished pool photos, one page per pool type, suburb pages backed by pools you've built and a handover review text.

See the course: SEO Basics for Pool Builders Using AI

Automated Adwords for Pool Builders Using AI

  • 55 min
  • 4 modules

Someone searching 'fibreglass pool installation' or 'pool renovation' is planning a project. People searching for a pump repair or a green pool need a service technician, so those clicks are wasted on a builder. AI groups your keywords by pool type, blocks repair and chemical searches, writes headlines naming the pool type and suburb, and sets your chosen daily budget.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Fibreglass: fibreglass pool installation, fibreglass pools, inground fibreglass pool
  • Renovations: pool renovation, pool resurfacing, pool retiling
  • Blocked: pump repair, leak detection, pool shop, chemicals, jobs

Smoko builds your Google Ads campaign: a keyword group for each pool type, repair and chemical searches blocked, headlines with the pool and suburb, call and form tracking, and a spend alert.

See the course: Automated Adwords for Pool Builders Using AI

Social Media for Pool Builders Using AI

  • 56 min
  • 4 modules

Each pool build gives you a post at every stage: excavation, steel, the sprayed shell, coping and waterline tiles, then the interior finish before filling. AI writes a caption for each stage and your page bio, and drafts replies to homeowners asking which interior colour suits their yard. You check every post and reply before it goes out.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles
Example post
  • Mount Lawley build: shell sprayed and curing this week.
  • Coping and waterline tiles go on next.
  • A concrete pool on a sloping block, with steps built into the shallow end.

Smoko builds your social profiles: a bio listing your build areas, a finished pool as the cover photo, your logo sized for the profile picture, build posts for each stage and answers to common questions.

See the course: Social Media for Pool Builders Using AI

Meta Ads for Pool Builders Using AI

  • 59 min
  • 4 modules

A pool is a planned purchase. Families who want to swim by Christmas start talking to builders in winter. Facebook and Instagram ads show your finished pools to homeowners in your build area during those months. AI writes several versions of each ad around your photos and drafts a form asking about block size and side access.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: enquiry ads across the suburbs you build in, copy for the pools you want more of, a finished backyard in every ad and a form question about side access.

See the course: Meta Ads for Pool Builders Using AI

Creative Content for Pool Builders Using AI

  • 57 min
  • 4 modules

Photos of an overgrown backyard, the excavation, the steel, the sprayed shell and the finished pool at dusk make one carousel. AI sorts your site photos and videos into that order, trims videos to feed and story sizes, adds captions people can read with the sound off, and places each owner's review beside their own pool.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack

Smoko builds your creative pack: carousels from excavation to finished pool, vertical videos of your builds, before and after pairs, owner review cards and headlines, each ending with a request to book a site visit.

See the course: Creative Content for Pool Builders Using AI

Build a Pool Proposal with AI

  • 58 min
  • 4 modules

A pool quote can look cheaper by leaving out rock removal, fencing or paving. AI uses your site notes, access photos and price list to draft a proposal that names the shell or interior finish, the pump and filter models, what is excluded and the stage payments, so a homeowner, home builder or strata committee can check it.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example stage payments
  • Deposit: when the contract is signed
  • Excavation: once the dig is finished
  • Shell: once the concrete shell is sprayed
  • Handover: once the pool is full and any sign-off is done

Smoko builds your proposal template: ABN and licence or registration number up top, complete pool options, a scope naming each brand and model, stage payments, past build photos and follow-up texts.

See the course: Build a Pool Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions pool builders ask

Does Tradie School teach pool building work or licensing?

No. Every course is about the business: your brand, website, offer, Google, ads and proposals. Your licence or registration, engineering, pool fencing rules and your state's requirements stay with you, your engineer and your regulator. The lessons only point out where your licence number belongs, such as your website footer and each proposal.

I mainly renovate and resurface old pools. Is this still for me?

Yes. Renovations photograph well, and the courses work from what you already have: before and after photos of tired pools, a page for each kind of renovation, and a proposal that lists the prep, the new interior and the waterline tiles. Smoko drafts each piece from your own jobs for you to check.

My builds mostly come through home builders and landscape designers. Do I still need this?

Yes, alongside them. A family given your name by their home builder or landscape designer still looks you up before signing. They should find finished pools on your Google profile, separate pages for concrete and fibreglass, and a proposal that reads clearly. The same pages give families without a referral a way to find you. The courses cover each one, and Smoko drafts it from your builds.

Does Smoko post or spend money without asking me?

No. Every draft, from your profile and pages to posts, ads and the proposal template, starts from your answers and build photos. Smoko shows you each one and you say what to change. Nothing goes live and no ad runs before you sign off, and you set the budget.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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Learn AI for other trades

Tradie School AI$299 a month, all nine courses

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