Learn AI for Arborists

You remove, prune and grind out trees, often in tight backyards. Nine short courses teach the business side, and Smoko, the AI agent, builds each piece for you to approve.

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What AI can do for arborists

Build Your Arborist Brand with AI

  • 56 min
  • 4 modules

Homeowners usually pick a tree service before they have seen any of its work. They judge what they can see: the ute, the crew's shirts, the written quote and how a neighbour's yard was left. From your answers and removal photos, AI drafts logo options, a colour palette and a way of writing that suits your business.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: a logo sized for the ute door, chipper and stump grinder, the exact colours to hand your signwriter, a short tone guide and sample texts confirming a job.

See the course: Build Your Arborist Brand with AI

Discover Your Arborist Offer with AI

  • 61 min
  • 4 modules

Tree jobs vary a lot in time and cost. A removal over a pool needs a climber, a ground worker and rigging gear. A long strata hedge can fill the truck with green waste. AI takes the hours and costs you give it, shows what each job earned per hour and drafts an offer around the work you want.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet
Example offer
  • Tree removal: lowered in sections, stump ground out and every branch chipped on site.
  • Lawn raked and blown clean, with logs cut to firewood length if you'd like them.

Smoko builds your offer sheet: a named removal package, what leaves the yard and what stays, your clean-up promise, firewood or mulch as add-ons, and a yearly pruning round for strata gardens.

See the course: Discover Your Arborist Offer with AI

Launch an Arborist Website with AI

  • 55 min
  • 4 modules

Homeowners search 'tree removal cost' for a ballpark before they book anyone, and 'arborist report' when council asks for one. AI drafts a page for each job you do, such as hedge trimming, palm removal, storm damage and land clearing, with the price ranges you set, what changes them, photos of cleared yards and your insurance details.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website

Smoko builds your website: pages for removals, pruning and stump grinding, arborist reports if you write them, your suburbs, a gallery of cleared yards and an enquiry form asking about height and access.

See the course: Launch an Arborist Website with AI

SEO Basics for Arborists Using AI

  • 55 min
  • 4 modules

Someone with a damaged tree over the driveway searches 'arborist near me' and compares map listings by photos, reviews and distance. Others search 'stump grinding' with their suburb, or ask ChatGPT. AI drafts your Google profile description, a page for each service, suburb pages based on jobs you've done there and a text asking for a review.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • stump grinding Kenmore
  • Behind it: an owner who wants a flat lawn where the old stump was
  • The page that fits: a stump grinding page covering access and depth

Smoko builds your local SEO setup: a Google profile under Tree service with Arborist service added, a page each for removals, pruning and stump grinding, suburb pages and a review link.

See the course: SEO Basics for Arborists Using AI

Automated Adwords for Arborists Using AI

  • 55 min
  • 4 modules

Driving the truck and chipper a long way costs time and fuel before work starts. AI shows your ads only in suburbs worth the drive, groups keywords such as 'tree removal' and 'stump grinding' by job, blocks DIY searches like chainsaw hire, and writes ads naming the job and suburb. A storm damage group stays paused until you need it.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Removals: tree removal, tree lopping, dangerous tree removal, palm removal
  • Stumps: stump grinding, stump removal, tree stump grinding
  • Blocked: chainsaw hire, pruning tips, arborist jobs, green waste bins

Smoko builds your Google Ads campaign: removal, pruning and stump keyword groups, a paused storm damage group, DIY and job seeker searches blocked, and a daily budget that waits for your approval.

See the course: Automated Adwords for Arborists Using AI

Social Media for Arborists Using AI

  • 56 min
  • 4 modules

A crown lift that lets winter sun back onto a lawn, or a stump ground out to make room for a garden bed, shows up clearly in photos. Before and after posts show homeowners work they may not know to ask for. AI writes captions from your photos and notes, a bio naming your suburbs and replies to messages.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles
Example post
  • Before: a dead gum leaning over the back fence.
  • After: lowered in sections past the shed, stump ground and lawn raked.
  • Kalamunda removal. Logs left stacked by the gate for the owner's firewood.

Smoko builds your social profiles: Facebook and Instagram under your business name, a bio listing your tree services and suburbs, a cleared yard as the cover and first posts for you to approve.

See the course: Social Media for Arborists Using AI

Meta Ads for Arborists Using AI

  • 59 min
  • 4 modules

Homeowners often put off jobs like a gum dropping limbs on the carport or a palm over the pool until a storm makes them urgent. Facebook and Instagram ads show your finished work to people in your suburbs before then. AI drafts ads for each job, pairs them with your photos and writes form questions about height and access.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: an enquiries campaign across your service area, ad copy for removals, pruning and palm work, your best before and after photos, and a two-question lead form.

See the course: Meta Ads for Arborists Using AI

Creative Content for Arborists Using AI

  • 57 min
  • 4 modules

The useful footage from a removal is often only seconds long, such as a limb lowered on a rope clear of the gutter or the grinder taking a stump below the grass. AI finds those moments, cuts them into upright and square ads, adds captions for people watching without sound and writes a headline for each job.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack

Smoko builds your creative pack: before and after stills of each yard, short edits from your rigging and grinding footage, a few headlines per job and a real review beside each one.

See the course: Creative Content for Arborists Using AI

Build an Arborist Proposal with AI

  • 58 min
  • 4 modules

A homeowner reading a tree quote wants to know what happens after the work. Does the stump stay? Who takes the logs? Is the green waste chipped on site or taken away? From your site notes and photos, AI drafts a scope that answers each question, lists exclusions and sets out options from a deadwood prune to a full removal.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example options
  • Prune: overhanging limbs cut back clear of the roof line
  • Remove: the whole tree taken down in sections, stump cut low
  • Remove and grind: tree removed, stump ground out and mulch spread on your garden beds

Smoko builds your proposal template: ABN and insurance details up top, a scope and exclusions for each tree job, priced options to pick from, payment terms and a follow-up text for each quote.

See the course: Build an Arborist Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions arborists ask

Does Tradie School teach arborist work or licensing?

No. Every course stays on the business side: brand, website, Google profile, ads, offer and quotes. Climbing, rigging, tree assessments, council permits and licensing stay with you, your council and your state's rules. The courses only point out where your insurance details, and your licence number if your trade needs one in your state, belong on quotes and your Google profile.

Should my business call itself an arborist or a tree lopper?

Both have a place. Homeowners often type 'tree lopping', even when lopping is the practice you talk them out of. SEO Basics covers choosing Tree service as your main Google category with Arborist service added, then using the words people search with on pages that explain how you prune.

I still climb most days. When would I fit the courses in?

The lessons are short and written, so one fits between jobs in the ute. Smoko does the drafting for the website, ads and proposals. Your part is answering his questions, sending job photos and approving what he writes before anything goes out.

Word of mouth and storm call-outs keep me busy. Why bother?

Storms bring their own calls. The courses help most in the quieter months between them: a Google profile and website that show pruning and stump work, offers for jobs people can plan ahead, and ads you pause when storms keep you busy. Smoko drafts each of those for you to check.

Most of our work is strata and council contracts. Does this still help?

The courses don't cover tenders or council panels. They cover what a strata manager or a homeowner sees when they look you up: your Google profile, your website, your insurance details on a clear proposal, and a yearly pruning plan written as an offer. Smoko drafts each one, and nothing is sent until you approve it.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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