Learn AI for Carpenters

You build decks, pergolas and doors, and fix termite damage. Learn the business side in nine short courses, then Smoko, our AI agent, builds each part for you.

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What AI can do for carpenters

Build Your Carpentry Brand with AI

  • 56 min
  • 4 modules

Your name appears on the ute, the site sign and every quote you send. If they look different, people don't link them to the same business. From your answers and photos of finished decks and pergolas, AI drafts one logo, one set of colours and one way of writing for all of them.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: a logo that reads clearly on a ute door and a site sign, paint and vinyl colour codes, sample messages in your voice, and your values.

See the course: Build Your Carpentry Brand with AI

Discover Your Carpentry Offer with AI

  • 61 min
  • 4 modules

A new deck keeps you on one site for several days. Door jobs across a property manager's rentals are quick, but you spend more time driving between them. Give AI last year's invoices and the hours each job took, and it ranks your jobs by what you earned per hour.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet
Example offer
  • Deck Build and Oil: a new hardwood deck finished by the date we agree.
  • Pick from two timbers, each with its own fixed price.
  • Any old deck removed and taken away, and the site swept before we leave.

Smoko builds your offer sheet: a main offer for new hardwood decks, what the price includes, an agreed finish date, extras like a privacy screen, and a yearly re-oil reminder for past customers.

See the course: Discover Your Carpentry Offer with AI

Launch a Carpentry Website with AI

  • 55 min
  • 4 modules

When a pest inspection finds termite damage under the floor, owners search 'termite damage repair' and look for proof you have fixed it before. AI writes a page for each kind of work, such as decks, pergolas, doors and built-in wardrobes, using the words owners search, with job photos labelled by suburb.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website

Smoko builds your website: pages for decks, pergolas, termite repairs, doors and wardrobes, a homepage listing the suburbs you cover, labelled job photos and a quote request form.

See the course: Launch a Carpentry Website with AI

SEO Basics for Carpenters Using AI

  • 55 min
  • 4 modules

In spring, homeowners search terms like 'deck builder Mornington', 'pergola cost' and 'carpenter near me'. AI helps you pick the main category for your Google Business Profile, writes a page for each type of job, and drafts a text that asks customers to mention the job in their review.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • pergola builder Glenelg
  • Wants pergolas built on homes like theirs
  • Best answered by a pergolas page showing local jobs

Smoko builds your local SEO setup: a Google Business Profile with the right categories, separate pages for decks, pergolas and termite repairs, suburb pages showing real jobs, and review requests.

See the course: SEO Basics for Carpenters Using AI

Automated Adwords for Carpenters Using AI

  • 55 min
  • 4 modules

People searching 'door installation' or 'deck replacement' want a carpenter to come out. People searching 'deck span tables' are usually doing it themselves, and 'carpentry jobs' means someone wants work. AI groups your keywords by job, excludes searches like those, writes ads for each job and suburb, and alerts you when leads cost too much.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Decks: deck builder, deck replacement, new timber deck, deck repairs
  • Doors: door installation, internal door installation, front door replacement
  • Excluded: span tables, DIY, carpentry jobs, wages

Smoko builds your Google Ads campaign: separate ad groups for decks, pergolas and doors, a list of excluded searches, ads naming the job and suburb, call tracking and a cost alert.

See the course: Automated Adwords for Carpenters Using AI

Social Media for Carpenters Using AI

  • 56 min
  • 4 modules

A grey, worn deck beside the same deck sanded and oiled shows people on Facebook what you do. So does a pergola frame going up over a bare patio. AI writes captions for your job photos, drafts a short bio and suggests replies to comments, and nothing is posted until you approve it.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles

Smoko builds your social profiles: Facebook and Instagram pages with your suburbs in the bio, your logo as the profile photo, a finished pergola as the cover photo, and first posts from real jobs.

See the course: Social Media for Carpenters Using AI

Meta Ads for Carpenters Using AI

  • 59 min
  • 4 modules

Owners often plan a pergola for months before they book. Facebook and Instagram ads show your finished work to owners in your postcodes while they plan. AI writes several versions of each ad around your job photos and drafts a short form that asks for the job and suburb.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: an enquiry campaign for your postcodes, deck and pergola versions of each ad, your job photos sized for phones, and a short enquiry form.

See the course: Meta Ads for Carpenters Using AI

Creative Content for Carpenters Using AI

  • 57 min
  • 4 modules

A deck goes up in stages: string lines, posts, the frame, the boards and the first coat of oil. AI picks a clip from each stage and cuts a vertical video with captions for people watching without sound. It can also put a sagging door next to the same door after you rehang it.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack
Example video
  • Start: a termite-damaged bearer crumbling under a screwdriver.
  • Middle: the new bearer bolted in and the joists packed level.
  • End: boards back down, captioned 'termite damage repaired in Joondalup'.

Smoko builds your creative pack: before and after photos of repaired decks, vertical clips from your build footage, square pergola images with your logo, and short headlines asking people to get a quote.

See the course: Creative Content for Carpenters Using AI

Build a Carpentry Proposal with AI

  • 58 min
  • 4 modules

Put three deck quotes side by side and the cheapest may leave out the steps, the handrail or removing the old deck. AI turns your measurements and price list into a proposal that lists what yours includes: treated pine frame, merbau boards, stainless screws near the coast, and a set price for replacing rotten joists.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example options
  • Deck only: merbau boards on a treated pine frame, with one step down
  • Deck and screen: the same deck with slatted screening along one boundary
  • Deck and pergola: the same deck with a pergola over the end nearest the house

Smoko builds your proposal template: your logo and ABN at the top, deck options, a scope listing timber and fixings, stage payments, and your licence number if your state requires one.

See the course: Build a Carpentry Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions carpenters ask

Does Tradie School teach carpentry work or licensing?

No. It covers the business side: your brand, how customers find you, what you sell and how you quote. How you build, and any licence or rules where you work, are matters for you and your state's regulator. The courses show where to put your licence number if your state requires one.

I mostly work for builders. Do I need this?

Builder work is priced at the builder's rates and runs on the builder's schedule, and it stops when their work does. Homeowner decks, pergolas and termite repairs are jobs you price yourself. A Google profile, job pages and a clear proposal give homeowners a way to find you and compare you. Smoko drafts them and you approve them.

I work on my own. Do I have time for this?

Each lesson is a short read with Smoko, and you can do one on your phone between jobs. Smoko drafts the pages, ads and quotes, including pages for small jobs people search for, like door installation. You send photos, answer his questions and approve what he drafts.

I do decks and small repairs. Which should I advertise?

Advertise one main job first and keep the others on your website. In Discover Your Offer you sort a year of invoices and compare what each job earned per hour. If decks come out on top, they go first in your ads and on your homepage. Door jobs and repairs still get their own pages for people who search for them.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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Learn AI for other trades

Tradie School AI$299 a month, all nine courses

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