Build Your Concreting Brand with AI

Learn what makes a trade business look established and trusted, in four short modules. Then Smoko drafts your brand bible: your logo, colours, voice and the rules for using them.

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What you’ll learn

Four short modules you can work through between jobs. In the last one, Smoko builds your brand bible.

  1. Brand Basics

    What a brand is, why it matters for concreters and the mistakes that make a business harder to recognise.

    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid
    13 min

  2. Mission, Vision, Values

    Put into words who you help, where you're heading, what you stand for and what makes you different.

    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?
    19 min

  3. What Makes a Brand

    The logo, colours, photos and voice that make your vans, quotes and posts look and sound like one business.

    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King
    15 min

  4. Let's Implement: Build Your Brand

    Smoko drafts your brand bible from your answers and photos, and you shape it in plain words before you approve.

    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

    Smoko builds your brand bible

    9 min

What Smoko sets up for you

In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.

Smoko’s setup listFor concreters

Mission and values
Your mission, vision and values, written in plain words from your own answers.
Logo options
Clean logo options built around your business name, with one-colour and small versions.
Colour palette
Two or three brand colours with exact codes for sign writers and printers.
Fonts and photo style
Readable fonts and a photo style guide based on your own job photos.
Tone of voice
How you sound as a concreter: words to use, words to avoid and sample replies.
Brand bible
Everything in one document to share with sign writers, printers, subbies and new crew.

Questions concreters ask

I already have a name and logo. Do I have to start again?

No. You can renovate what you've got. Smoko starts from your current name, logo and colours. It keeps what customers already recognise and only suggests changes where they help.

I'm not a designer. Will I know what to say?

Yes. The lessons show what good looks like, and Smoko asks you simple questions about your business. You answer in your own words and Smoko drafts the design and writing for you to check.

What is a brand bible, and what do I do with it?

It's one document with your logo, colours, fonts, voice, mission and values, plus the rules for using them. Hand it to your sign writer, printer, web person or new crew so everything matches.

Can I change things after I approve?

Yes. Smoko shows you every draft first and nothing is final until you approve it. If the business changes later, ask Smoko for an update in plain words and approve the new version.

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Build Your Brand for other trades

Build Your Brand is included in membership.

Join as a member for $299 a month: all nine courses, Smoko and the members’ community.

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Build Your Brand for concreters4 modules · 56 min

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