Learn AI for Roofers and Roof Plumbers

You trace leaks, rebed ridge capping and clear gutters before storm season. Nine short courses teach the business side of roofing, and Smoko, the AI agent, builds each part.

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What AI can do for roofers and roof plumbers

Build Your Roofing Brand with AI

  • 56 min
  • 4 modules

Before a homeowner lets you up on their roof, they judge your business on small things: the ute out the front, how the phone is answered, how the quote reads and the sign on the scaffold. From your answers and finished roof photos, AI drafts logo ideas, colours and a way of writing that keep all of those consistent.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: your mission line, a logo that reads on a ute door and a site sign, exact colours for signage and shirts, and replies to leak enquiries in your voice.

See the course: Build Your Roofing Brand with AI

Discover Your Roofing Offer with AI

  • 61 min
  • 4 modules

A full tile restoration, new gutters, a leak call on a steep double storey and a whirlybird swap all pay differently once scaffold hire, tip fees, travel and return visits are counted. AI works through your past jobs and their real costs to show which ones earn most, then helps turn the best one into an offer homeowners understand.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet
Example offer
  • Leak repair: we find where the water gets in and fix it there.
  • Photos of what we found and what we fixed, sent before we drive off.
  • Gutters and downpipes cleared while we are up there.

Smoko builds your offer sheet: the roof job you put first, in the homeowner's words, what is included, your promise, add-ons like gutter guard, and a yearly gutter clean before storm season.

See the course: Discover Your Roofing Offer with AI

Launch a Roofing Website with AI

  • 55 min
  • 4 modules

When water drips into a bedroom at night, the homeowner searches 'roof leak repair' and their suburb, or 'roofer near me'. AI drafts a separate page for leak repairs, restorations, metal re-roofing, gutters, and skylights and whirlybirds. Each page uses the words homeowners search, shows your own roof photos and keeps a tap-to-call button in view.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website

Smoko builds your website: pages for leaks, restorations, re-roofs, gutters and storm damage, a homepage naming your area, photos of your own roofs and an enquiry form that reaches your phone.

See the course: Launch a Roofing Website with AI

SEO Basics for Roofers and Roof Plumbers Using AI

  • 55 min
  • 4 modules

After a hailstorm or a week of heavy rain, homeowners search 'roofer near me' or 'gutter replacement' and their suburb, or ask ChatGPT who fixes storm damage nearby. AI drafts your Google profile with Roofing contractor first and Gutter service second, writes leak and restoration pages, and drafts the review request you send once a job is signed off.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • tile to metal roof conversion Penrith
  • What they want: to know if it is worth it and what is involved
  • What helps: a guide page that answers their questions, with your own roofs

Smoko builds your local SEO setup: Roofing contractor as the main category with Gutter service under it, leak and restoration pages, a page for each suburb you cover and your review link.

See the course: SEO Basics for Roofers and Roof Plumbers Using AI

Automated Adwords for Roofers and Roof Plumbers Using AI

  • 55 min
  • 4 modules

Someone searching 'roof leak repair' wants a roofer this week. 'Roof restoration cost' is someone planning and comparing, and 'how to fix a roof leak yourself' is someone buying sealant. AI puts leaks, restorations and gutters in separate keyword groups, blocks DIY and job-hunting searches, writes headlines naming the job and suburb, and keeps to your daily cap.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Leak repairs: roof leak repair, leaking roof repair, emergency roof repair
  • Restorations: roof restoration, tile roof restoration, roof restoration cost
  • Gutters: gutter replacement, new gutters, gutter and downpipe replacement
  • Blocked: DIY, how to, sealant, careers, wages

Smoko builds your Google Ads campaign: groups for leaks, restorations and gutters, a blocked word list, ads naming each suburb, call counting and a daily budget. None of it runs without your yes.

See the course: Automated Adwords for Roofers and Roof Plumbers Using AI

Social Media for Roofers and Roof Plumbers Using AI

  • 56 min
  • 4 modules

Homeowners rarely see the roof work they paid for. A photo of rusted valley iron with daylight coming through, then the same valley in new iron, shows the job. Valley iron is the metal channel where two roof slopes meet. AI writes captions, a bio covering your suburbs, and answers to comments and messages for you to check.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles
Example post
  • Before: rusted valley iron, with daylight showing in the roof space.
  • After: new valley iron, the ridge capping rebedded and the gutters cleared.
  • Tiled roof leak repair in Joondalup.

Smoko builds your social profiles: a Facebook page and Instagram account linked together, a bio listing your suburbs, your strongest roofline as the cover, first job posts and draft replies.

See the course: Social Media for Roofers and Roof Plumbers Using AI

Meta Ads for Roofers and Roof Plumbers Using AI

  • 59 min
  • 4 modules

Leak calls come when it rains, but homeowners think about a restoration or re-roof for months. Facebook and Instagram ads show your finished roofs to people in your suburbs while they decide. AI drafts several ads, each about one problem such as faded tiles or rusted gutters, pairs each with a roof photo and builds a short enquiry form.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: restoration and re-roof ads with your own roof photos, aimed at enquiries in the suburbs you quote, and a form asking roof type and suburb.

See the course: Meta Ads for Roofers and Roof Plumbers Using AI

Creative Content for Roofers and Roof Plumbers Using AI

  • 57 min
  • 4 modules

Three photos show a re-roof: old tiles stripped back to rotten battens, new metal sheets going on, then the finished roof from the street. Battens are the timber strips a roof is fixed to. AI crops your photos and site videos to fit each platform, writes captions that work with the sound off and pairs each review with its roof.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack

Smoko builds your creative pack: paired before and after roof shots, ad images, short edits of your site clips, opening lines, review cards and a 'Book a roof inspection' call to action.

See the course: Creative Content for Roofers and Roof Plumbers Using AI

Build a Roofing Proposal with AI

  • 58 min
  • 4 modules

Homeowners can't see what you saw on the roof, so the quote needs to explain it: cracked tiles over the laundry replaced, the ridge capping rebedded and repointed, the valley cleared. Ridge capping is the row of curved tiles along the ridges and hips. AI writes that scope from your site notes, adds your damage photos and sets out options.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example options
  • Repair: swap the cracked tiles, rebed the ridge and clear the gutters
  • Restore: the repair, plus a clean, repoint and recoat of the whole roof
  • Replace: strip the tiles and fit a new metal roof with fresh sarking

Smoko builds your proposal template: business name and contacts, your licence number if your trade needs one in your state, priced options per job, a scope naming materials, stage payments and follow-up texts.

See the course: Build a Roofing Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions roofers and roof plumbers ask

What can AI do for a roofing or roof plumbing business?

AI drafts the office work you would otherwise do after a day on the roof: service pages, your Google profile, ad copy, captions, proposals and replies to enquiries, all built from your answers and roof photos. You and your crew still do every repair, restoration and re-roof. Nothing Smoko drafts goes live until you have read it and said yes.

Does Tradie School teach roofing and roof plumbing work or licensing?

No. The courses cover the business: your brand, website, Google profile, ads, offer and proposals. The roof work itself, any licence and your state's rules are matters for you and your regulator. If your trade needs a licence in your state, the courses show where the number belongs, such as on quotes and your Google profile.

I'm on roofs all day. When would I do the lessons?

The lessons are written, short and built for a phone, so they fit a rained-off morning or a lunch break in the ute. In the last module of each course, Smoko drafts the work from your answers and roof photos, and your part is checking and approving what he writes.

Builders keep me busy on new homes. Why bother with homeowners online?

Builder work runs to their schedule and their rates. Leak repairs, gutter jobs and restorations come from homeowners, landlords, property managers and strata. When they don't already know a roofer, they search for one, then look at the profile, the website and the proposal. Smoko drafts each of those for your sign-off.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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Learn AI for other trades

Tradie School AI$299 a month, all nine courses

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