Learn AI for Solar Installers

You size systems, check roofs for shade and fit batteries. Nine short courses cover the business side, and Smoko, our AI agent, drafts each part for you to approve.

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What AI can do for solar installers

Build Your Solar Brand with AI

  • 56 min
  • 4 modules

A solar system stays on the roof for years, so homeowners want an installer who will still answer the phone later. Many have already had cold calls about solar. AI uses your answers about your crew and the systems you fit to draft logo options, colours and a way of writing for your ute, site visits and proposals.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: logo files for the ute, shirts and inverter stickers, colour codes for your printer, a guide for how you speak on warranty calls and rules for subcontractors.

See the course: Build Your Solar Brand with AI

Discover Your Solar Offer with AI

  • 61 min
  • 4 modules

A full rooftop system, a battery added to existing panels, an inverter swap and a fault call on another company's install all pay differently once you count travel, roof access and return visits. Give AI a year of jobs and their costs. It sorts them by job type and town, then drafts an offer around the work that pays best.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet
Example offer
  • A battery added to the solar you already have, fitted in one visit.
  • We set up the monitoring app on your phone and show you how it works.
  • Add-on: bird-proofing mesh fitted around the panels during the same visit.

Smoko builds your offer sheet: a battery retrofit offer and what it includes, a promise you can keep when rain moves install day, and add-ons like bird-proofing mesh and yearly system checks.

See the course: Discover Your Solar Offer with AI

Launch a Solar Website with AI

  • 55 min
  • 4 modules

Someone searching 'solar panel installation cost' wants a price range before anyone rings them. AI drafts separate pages for rooftop solar, home batteries, inverter replacement, solar repairs and EV chargers. Each page gives the range you set and what changes it, such as roof type, storeys and switchboard work, with your licence number and a call button.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website

Smoko builds your website: pages for panels, batteries, inverters and repairs, a homepage naming the towns you cover, photos of your own installs and a quote form asking about the roof and power bill.

See the course: Launch a Solar Website with AI

SEO Basics for Solar Installers Using AI

  • 55 min
  • 4 modules

A search for 'solar installer near me' often shows comparison sites and national retailers above the map. AI suggests Google profile categories that fit solar work, lists batteries and inverter repairs as services, writes a page saying you fix systems other companies installed, and drafts a review request that asks customers to mention the system and suburb.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • solar battery installer Ballarat
  • Searching for: a battery added to panels they already own
  • Page that answers it: a battery page for systems already on the roof

Smoko builds your local SEO setup: a Google profile with your categories and install photos, pages for batteries and repairs, pages for the towns you work in and a link for asking for reviews.

See the course: SEO Basics for Solar Installers Using AI

Automated Adwords for Solar Installers Using AI

  • 55 min
  • 4 modules

A homeowner whose inverter shows a fault searches 'solar inverter repair' and wants someone out this week. Someone searching 'solar panel installation cost' is still comparing prices. AI gives each kind of search its own ad group and wording, blocks searches for DIY kits and jobs, and suggests a daily budget that only runs once you approve it.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Batteries: solar battery installer, home battery installation, add battery to existing solar
  • Repairs: solar inverter repair, inverter replacement, solar system not working
  • Blocked: DIY kit, second-hand panels, installer jobs, course

Smoko builds your Google Ads campaign: ad groups for new systems, batteries and repairs, blocked DIY and job searches, headlines for each town, call tracking, a daily limit and an alert if spending runs high.

See the course: Automated Adwords for Solar Installers Using AI

Social Media for Solar Installers Using AI

  • 56 min
  • 4 modules

Photos of your own jobs show homeowners who will be on their roof: panels going up on a ladder lift, conduit run neatly down a wall, an inverter mounted level in a garage. AI writes captions for those photos, a bio for your page and replies to common battery questions, which you check before you post.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles
Example post
  • Before: an inverter showing a fault light and a system producing no power.
  • After: a new inverter on the garage wall and the panels powering the house again.
  • Inverter replacement in Mandurah, on a system another company installed.

Smoko builds your social profiles: a linked Facebook page and Instagram business account, a bio naming your service towns, an install photo for the cover, draft install posts and answers to common battery questions.

See the course: Social Media for Solar Installers Using AI

Meta Ads for Solar Installers Using AI

  • 59 min
  • 4 modules

A large power bill after a hot summer or cold winter often starts a household looking at solar. Facebook and Instagram ads show your installs to homeowners, farmers and small businesses in your towns before that bill arrives. AI writes versions of each ad using your roof photos and adds a short form asking for suburb and roof type.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: an enquiry campaign aimed at your towns, ad versions for batteries and new systems, your roof photos in every ad, and a form that checks they own the home.

See the course: Meta Ads for Solar Installers Using AI

Creative Content for Solar Installers Using AI

  • 57 min
  • 4 modules

Finished systems look much the same from the street, so close photos of your work show the difference: rails set straight, cables clipped out of sight, a battery mounted neatly on the garage wall. AI picks your best site photos and videos, writes a headline and opening line for each ad, and turns reviews into images for you to check.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack

Smoko builds your creative pack: feed and story images cut from your roof photos, captioned videos of panels and batteries going in, review images matched to each install and a next step on every ad.

See the course: Creative Content for Solar Installers Using AI

Build a Solar Proposal with AI

  • 58 min
  • 4 modules

Households often hold a few quotes that all say '6.6 kW system' with different panels, inverters and batteries. A proposal that names each part, shows where the panels go, lists switchboard work and explains install day is easier to compare. AI drafts it from your costings, site visit notes and roof photos, with follow-up texts you can edit.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example options
  • Panels only: a system sized to how much power you use during the day
  • Panels and battery: the same system with a battery for the evenings
  • Battery ready: panels now, with an inverter that can take a battery later

Smoko builds your proposal template: options with and without a battery, your details and licence number, a scope naming each panel and inverter model, deposit stages, photos and reviews from past installs, and follow-up texts.

See the course: Build a Solar Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions solar installers ask

Does Tradie School teach solar installation work or licensing?

No. Tradie School covers the business side: getting found, pricing, selling and following up. System design, the install and the electrical work remain yours. Your licence and your state's rules are a matter between you and your regulator. The courses only show where your licence number belongs, such as your proposals and your Google profile.

Can a small solar business compete with the national companies?

In your own area you can offer what a national company finds hard: the owner on the phone, a crew that lives nearby and someone local for warranty calls. The courses cover how to show that in your brand, your Google profile and your proposals. Smoko drafts all three, and you approve them.

Much of my work is fixing other installers' systems. Does this suit me?

Yes. When the company that fitted a system has closed, the owner looks for someone else, often by searching for a repair. The courses cover a page stating that you service systems other companies installed, plus ads and posts showing those jobs. Smoko writes the drafts and you decide what goes live.

I install for retailers on subcontract. Do I need my own marketing?

Yes, if you want more customers of your own. On a subcontract install the household is the retailer's customer, and they remember the retailer's name. The courses cover a brand, a website and a Google profile in your own name, then proposals you price yourself. Smoko drafts each part, and nothing is sent until you approve it.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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Learn AI for other trades

Tradie School AI$299 a month, all nine courses

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