SEO Basics for Tradies Using AI
Show up when people nearby search for what you do. Learn what Google and AI search reward in four short modules. In the last one, Smoko drafts your Google profile, service pages and suburb pages for you to approve.
tradie near me
AI answerFor jobs in your area, your business is open now and rated 4.9 from 86 reviews.
- Your business
- Another local business
- A third local business
Pick your trade for examples that fit
Built by a team seen on
What people search when they need a tradie
Each search wants something different. The course shows which page wins each one. Then Smoko builds that page for you.
| Search | What they want | What wins it |
|---|---|---|
| plumber near me | Someone close, available and trusted | Google profile with recent reviews |
| emergency electrician | Help right now, often after hours | Profile hours, a call button and an emergency page |
| deck builder cost | A price range before they call | A service page with honest pricing |
| best builder in [suburb] | Proof you do good work locally | Reviews and photos of local jobs |
| licensed gas fitter | Proof you’re qualified | Your licence on your profile and website |
What you’ll learn
Four short modules you can work through between jobs. In the last one, Smoko builds your local SEO setup.
- 12 min
Search Basics
How customers find tradies on Google today, and the shortcuts that do more harm than good.
- What is SEO?
- Why it matters?
- How Tradies Get Found Now
- Mistakes to Avoid
- 16 min
Get on the Map
Set up your Google profile, categories and listings so locals searching for the jobs you want more of can find you.
- How Google Picks Local Results
- Your Google Business Profile
- Categories and Service Areas
- Keywords Your Customers Use
- Directories and Listings
- 18 min
What Makes You Rank
Service and suburb pages, reviews that show real work, AI answers, and a simple monthly check on results.
- Service Pages That Rank
- Suburb Pages Without the Spam
- Reviews That Move You Up
- Show Up in AI Answers
- Tracking What Works
- 9 min
Let's Implement: SEO Basics
Smoko drafts your local SEO setup from your answers and photos, you ask for changes, and you approve it.
- Smoko Builds Your SEO
- How to Edit or Improve with Smoko
- Approving Your Local SEO Setup
Smoko builds your local SEO setup
What Smoko sets up for you
In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.
Smoko’s setup listFor tradies
- Google profile
- Your services, categories, hours, service areas and photos, written the way your customers talk.
- Plumber
- Electrician
- Carpenter
- Builder
- Your specialist services
- Service pages
- One page per job, titled the way customers search and linked to your homepage and suburb pages.
- Your main service
- Emergency call-outs
- Your best-paying job
- Pricing guide
- Service area
- FAQs
- Suburb pages
- Pages for the areas you work, built from your real local jobs and photos.
- Page titles
- A clear title for every page, naming the job and the suburb.
- Review request
- A short message with your Google review link to send after every finished job.
- Listing details
- One consistent business name, phone and address to use on all your online listings.
Taught by people who run trade businesses
The Tradie School team
Operators from DFRNT Group, the team behind 26,000 solar installs, 4,000 pools and 400,000 leads for trades and home services.
Questions tradies ask
Do trades really need SEO?
If customers find you by searching, yes. People look up a tradie on Google Maps or ask an AI assistant. SEO decides whether they find you or the business down the road.
Do I need a website for this?
Not to start. Your Google profile can do a lot on its own. If you have a website, Smoko drafts service and suburb pages for it from Tradie School's templates, for you to check.
I'm a one-person business. Is this worth it?
Yes. Someone searching for a tradie nearby wants the job done well, not a big crew. Smoko drafts everything from your answers and photos for you to check, so it doesn't eat your evenings.
How long until I show up higher?
No one can honestly promise a date or a spot. Google takes time to pick up changes, and every trade and area is different. This course helps you get the basics right and keep them right.
Will Smoko change my Google profile or website without asking?
No. Smoko drafts every change and shows it to you first. Nothing goes live until you approve it.
More AI courses for tradies
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SEO Basics by trade
SEO Basics is included in membership.
Join as a member for $299 a month: all nine courses, Smoko and the members’ community.
SEO Basics4 modules · 55 min
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