Learn AI for Builders and Renovators

You build extensions and renovations from first site visit to handover. Nine short courses teach the business side, and Smoko, the AI agent, builds each piece with you.

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What AI can do for builders and renovators

Build Your Building Brand with AI

  • 56 min
  • 4 modules

Homeowners planning an extension or renovation see your site sign, your ute and your quotes before they meet you. AI uses your answers and photos of finished builds to draft logo options, a colour set and a writing style, so your sign, ute, quotes and emails all match.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: logo options shown on a site sign and a ute door, colour codes for signage and work shirts, your mission line and rules for using each one.

See the course: Build Your Building Brand with AI

Discover Your Building Offer with AI

  • 61 min
  • 4 modules

A bathroom renovation, a deck with a pergola and a granny flat each take different crew time, subcontractors and travel. Give AI a year of invoices and your list of enquiries. It sorts them to show which builds earn the most for each week on site and which builds homeowners ask about most.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet
Example offer
  • Bathroom renovation: strip-out to handover, with one person to call the whole way.
  • A photo update every Friday, and the site swept clean each afternoon.
  • Tiles, tapware and vanity chosen from a set range before demolition starts.

Smoko builds your offer sheet: the build you want more of, described by what the client gets, what is included and excluded, a weekly update you can keep up, add-ons and a short name.

See the course: Discover Your Building Offer with AI

Launch a Building Website with AI

  • 55 min
  • 4 modules

People planning an extension, a kitchen renovation or a granny flat often research for weeks before they call a builder. They look for finished builds near them and likely time frames. AI drafts a page for each type of build you take on, written around searches like 'kitchen renovation cost' and 'granny flat builders'.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website

Smoko builds your website: pages for extensions, kitchens, bathrooms and granny flats, a homepage naming your build types and area, a gallery of finished builds by suburb and a short project enquiry form.

See the course: Launch a Building Website with AI

SEO Basics for Builders and Renovators Using AI

  • 55 min
  • 4 modules

When a homeowner searches 'builder near me' or 'bathroom renovation' with their suburb, Google shows map results near the top. Some ask an AI assistant instead. AI helps you choose Google profile categories that match the work you do, write a page for each build type and draft suburb pages about extensions you have finished there.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • home extension builder Blacktown
  • Looking for: an extension finished close to home
  • Answered by: a Blacktown page showing one finished extension and its review

Smoko builds your local SEO setup: a Google profile with categories that match your work, a page per build type, suburb pages for real jobs and a review link to send at handover.

See the course: SEO Basics for Builders and Renovators Using AI

Automated Adwords for Builders and Renovators Using AI

  • 55 min
  • 4 modules

Searches like 'home extension builder' or 'knock down rebuild' with a suburb usually come from owners ready to build. Searches like 'free extension plans' or 'builder salary' do not. AI puts each build type in its own ad group, lists words that should never show your ad and writes ads that name the build and suburb.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example ad groups
  • Extensions: home extension builder, rear extension, house extension builder
  • Granny flats: granny flat builders, backyard granny flat, two bedroom granny flat
  • Blocked: free plans, DIY, jobs, wages, kit homes

Smoko builds your Google Ads campaign: ad groups for extensions, bathrooms and granny flats, a blocked word list, ads naming the build and suburb, call tracking and a daily budget you approve.

See the course: Automated Adwords for Builders and Renovators Using AI

Social Media for Builders and Renovators Using AI

  • 56 min
  • 4 modules

During a long build, clients check your page between site meetings, and so do their neighbours. Photos from slab to frame to lock-up show the job moving forward. AI drafts a caption for each stage, a page bio, and replies to comments and quote requests for you to check and send.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles
Example post
  • Wall frames standing on a rear extension in Modbury.
  • Trusses go up Thursday, then the roof, windows and doors for lock-up.
  • Next for the owners: a walk through the frame of their new family room.

Smoko builds your social profiles: a Facebook page and Instagram account under your trading name, a bio naming your builds and suburbs, a finished build as the cover and a first set of stage posts.

See the course: Social Media for Builders and Renovators Using AI

Meta Ads for Builders and Renovators Using AI

  • 59 min
  • 4 modules

Families often plan a renovation for months before calling a builder, and interest in decks, pergolas and outdoor areas rises before summer. Facebook and Instagram ads show your finished builds to local homeowners while they decide. AI drafts the ad wording, matches a build photo to each ad and sets up a form for suburb, project and start date.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: an enquiry goal, the suburbs you quote in, a few ad versions built on photos of your finished extensions and a form asking about the project and timing.

See the course: Meta Ads for Builders and Renovators Using AI

Creative Content for Builders and Renovators Using AI

  • 57 min
  • 4 modules

A long build gives you photos and video of every stage: the empty block, the slab pour, the frame, then the finished extension at handover. AI arranges them into carousels and short upright videos, adds on-screen text for people watching without sound, and matches each client review with photos of the build it describes.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack

Smoko builds your creative pack: stage by stage carousels, matched before and after shots of the same room, short upright clips with captions, client review cards and a single next step per ad.

See the course: Creative Content for Builders and Renovators Using AI

Build a Building Proposal with AI

  • 58 min
  • 4 modules

A single price for a rear extension leaves the client unsure what it covers. A proposal that lists the slab, frame, roof and windows, the PC items (allowances for fittings the client chooses later) and a payment at each stage is clearer. AI drafts it from your measurements, supplier prices and site notes, with two or three options.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example proposal options
  • Rear extension: a new family room from slab to handover
  • With alfresco: the same extension plus a covered deck off the family room
  • With kitchen: the same extension with the kitchen moved into it and rebuilt

Smoko builds your proposal template: a cover page with your ABN and licence or registration number, two or three priced versions of each build, a scope with materials and exclusions, stage payments and follow-up texts.

See the course: Build a Building Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions builders and renovators ask

Does Tradie School teach building work or licensing?

No. Everything here is about running the company: branding, the website, Google, advertising, offers and proposals. Building work, your licence or registration, the rules in your state and your contracts stay with you, your regulator and your advisers. The courses only point out where your licence details belong, like proposals and your Google profile.

I only take on a few big builds a year. Do I need more enquiries?

Maybe not. The aim is enquiries that suit you. A clear offer, pages for the builds you want and ads aimed at one build type show the right clients what you do, and help the wrong ones rule themselves out before you spend an evening on a quote.

My jobs come through architects and referrals. Is this still worth it?

A referred client may search your name before ringing, and so may an architect's client. An empty Google profile or old photos can give them doubts. The courses walk through a profile, website and proposal that support the referral, and Smoko drafts all three for you to check.

My builds run for months. How does this fit around site work?

Each lesson is written and takes a few minutes to read, so it fits into a lunch break on your phone. Smoko asks plain questions about your builds, then drafts pages, ads and proposals. Nothing goes live or spends money until you approve it. You supply answers and site photos, then check what he drafts.

Build the business behind your trade.

Smoko builds your business card while you sign up.

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Learn AI for other trades

Tradie School AI$299 a month, all nine courses

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