SEO Basics for Carpenters Using AI
For carpenters who want local work from search. Four short modules: how people find you on Google and AI, your map listing, what makes pages rank. Then Smoko drafts your Google profile, service and suburb pages, page titles, review request and listing details. You approve it.
deck builder near me
AI answerFor decks and pergolas near you, your business shows 40 local job photos and is rated 4.9 from 86 reviews.
- Your business
- Timberline Decks
- Tidemark Carpentry
Built by a team seen on
What people search when they need a carpenter
Each search wants something different. The course shows which page wins each one. Then Smoko builds that page for you.
| Search | What they want | What wins it |
|---|---|---|
| carpenter near me | Someone reliable for a job at home | Google profile with recent reviews |
| deck builder [suburb] | To see decks you’ve built nearby | A service page full of local job photos |
| pergola cost | A price range before they call | A service page with honest pricing |
| door installation | Someone who takes small jobs | A service page that says you do them |
| termite damage repair | It fixed properly, often after a pest inspection | A service page with before and after photos |
What you’ll learn
Four short modules you can work through between jobs. In the last one, Smoko builds your local SEO setup.
- 12 min
Search Basics
How customers find carpenters on Google today, and the shortcuts that do more harm than good.
- What is SEO?
- Why it matters?
- How Tradies Get Found Now
- Mistakes to Avoid
A homeowner types 'deck builder' and sees map listings near the top of the page. Buying fake reviews or adding 'Brisbane' to your business name on Google risks a suspended profile, not more work.
- 16 min
Get on the Map
Set up your Google profile, categories and listings so locals searching for decks, pergolas and doors can find you.
- How Google Picks Local Results
- Your Google Business Profile
- Categories and Service Areas
- Keywords Your Customers Use
- Directories and Listings
Set Carpenter as your primary category and add Deck builder, so Google can match you to 'deck builder Mornington' as well as 'carpenter near me'. Then use one business name and one phone number on your ute, your profile and every directory.
- 18 min
What Makes You Rank
Service and suburb pages, reviews that show real work, AI answers, and a simple monthly check on results.
- Service Pages That Rank
- Suburb Pages Without the Spam
- Reviews That Move You Up
- Show Up in AI Answers
- Tracking What Works
A 'Decks' page showing six decks you built in Thornlands, each with a photo, the timber and the size, gives Google and a homeowner more to go on than a homepage listing 20 services. A review that names the job, like 'replaced our termite-damaged bearers', tells Google and AI assistants what you do. Once a month, check which pages brought calls.
- 9 min
Let's Implement: SEO Basics
Smoko drafts your local SEO setup from your answers and photos, you ask for changes, and you approve it.
- Smoko Builds Your SEO
- How to Edit or Improve with Smoko
- Approving Your Local SEO Setup
Send Smoko photos of your last ten decks and pergolas and answer a few questions. It drafts your profile, a Decks page, a Pergolas page and pages for the suburbs where you have real jobs to show. Ask for changes, then approve. Nothing goes live until you do.
Smoko builds your local SEO setup
What Smoko sets up for you
In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.
Smoko’s setup listFor carpenters
- Google profile
- Your services, categories, hours, service areas and photos, written the way your customers talk.
- Carpenter
- Deck builder
- Cabinet maker
- Handyman/Handywoman/Handyperson
- Service pages
- One page per job, titled the way customers search and linked to your homepage and suburb pages.
- Decks
- Pergolas
- Doors and windows
- Renovations
- Termite damage repairs
- Built-in wardrobes
- Suburb pages
- Pages for the areas you work, built from your real local jobs and photos.
- Page titles
- A clear title for every page, naming the job and the suburb.
- Review request
- A short message with your Google review link to send after every finished job.
- Listing details
- One consistent business name, phone and address to use on all your online listings.
Taught by people who run trade businesses
The Tradie School team
Operators from DFRNT Group, the team behind 26,000 solar installs, 4,000 pools and 400,000 leads for trades and home services.
Questions carpenters ask
Do carpenters really need SEO?
If customers find you by searching, yes. People look for a chippie on Google Maps or ask an AI assistant. SEO decides whether they find you or the carpenter down the road.
Should I list as a carpenter or a deck builder on Google?
Pick the category that matches most of your work as the primary one, usually Carpenter, then add Deck builder, Cabinet maker or Handyman/Handywoman/Handyperson as extras. Google weighs the primary category most, so if decks are most of your year, lead with Deck builder.
I work from a ute, not a shop. Can I still show up on the map?
Yes. Set your profile as a service-area business, hide the home address and list the suburbs you cover. The map tends to favour businesses close to the searcher, so a well filled out profile with recent deck and pergola photos helps, but you will show more strongly near home.
Can I get my carpentry business mentioned in ChatGPT or Google AI answers?
Sometimes, but nobody can promise it. AI assistants tend to draw on the same things Google reads: your profile, your service pages and your reviews. Pages that name the job and the suburb in plain words, like deck repairs in Frankston, and reviews that describe the work tend to help.
Do I need a separate web page for every suburb I work in?
No. Start with the suburbs where you have done real jobs and have photos to show for them. One page for pergolas in Ryde with three finished jobs on it tends to do more than ten pages with the same text and only the suburb name swapped in.
Do I need a website for this?
Not to start. Your Google profile can do a lot on its own. If you have a website, Smoko drafts service and suburb pages for it from Tradie School's templates, for you to check.
I'm a one-person business. Is this worth it?
Yes. Someone searching for a tradie nearby wants the job done well, not a big crew. Smoko drafts everything from your answers and photos for you to check, so it doesn't eat your evenings.
How long until I show up higher?
No one can honestly promise a date or a spot. Google takes time to pick up changes, and every trade and area is different. This course helps you get the basics right and keep them right.
Will Smoko change my Google profile or website without asking?
No. Smoko drafts every change and shows it to you first. Nothing goes live until you approve it.
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SEO Basics is included in membership.
Join as a member for $299 a month: all nine courses, Smoko and the members’ community.
SEO Basics for carpenters4 modules · 55 min
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