SEO Basics for Cabinetmakers and Joiners Using AI
SEO Basics is for cabinetmakers and joiners who are hard to find online. Module 1: how search works. Module 2: your map listing. Module 3: pages, reviews, AI answers. Module 4: Smoko drafts your Google profile, service and suburb pages, page titles, review request and listing details. You approve.
cabinet maker near me
AI answerFor custom kitchens and built-in wardrobes near you,your businessis rated 4.9 from 72 reviews and shows recent installs in your area.
- Your business
- Burrows Lane Joinery
- Redgum Ridge Kitchens
Built by a team seen on
What people search when they need a cabinetmaker
Each search wants something different. The course shows which page wins each one. Then Smoko builds that page for you.
| Search | What they want | What wins it |
|---|---|---|
| cabinet maker near me | Custom joinery, not flat pack from a big store | Google profile with photos of finished kitchens |
| custom kitchen [suburb] | A local maker who designs, builds and installs | A suburb page showing a kitchen you built there |
| built in wardrobes cost | A rough price before they book a quote | A service page with honest price ranges |
| 2 pac kitchen | Help choosing finishes before they call | A guide page that explains the trade-offs |
| commercial joinery [suburb] | A shop or office fitout done on a deadline | A commercial page with past fitouts and lead times |
What you’ll learn
Four short modules you can work through between jobs. In the last one, Smoko builds your local SEO setup.
- 12 min
Search Basics
How customers find cabinetmakers and joiners on Google today, and the shortcuts that do more harm than good.
- What is SEO?
- Why it matters?
- How Tradies Get Found Now
- Mistakes to Avoid
A Frankston homeowner types 'custom kitchen Frankston' and may see the map results first. Buying reviews can get your Google profile restricted or suspended, and stuffing 'kitchens Frankston' into every line of your site can push your pages down, not up.
- 16 min
Get on the Map
Set up your Google profile, categories and listings so locals searching for kitchens, built-in wardrobes and laundries can find you.
- How Google Picks Local Results
- Your Google Business Profile
- Categories and Service Areas
- Keywords Your Customers Use
- Directories and Listings
Set 'Cabinet maker' as your primary category and add 'Kitchen remodeler' if you do full kitchens, so a Castle Hill search for built-in wardrobes matches your trade. List the suburbs you travel to so customers can see where you work.
- 18 min
What Makes You Rank
Service and suburb pages, reviews that show real work, AI answers, and a simple monthly check on results.
- Service Pages That Rank
- Suburb Pages Without the Spam
- Reviews That Move You Up
- Show Up in AI Answers
- Tracking What Works
A kitchens page for Newtown with photos of the two-pack kitchen you installed last month, plus a review that names the job, gives Google and AI assistants something real to point to. Check your profile stats once a month.
- 9 min
Let's Implement: SEO Basics
Smoko drafts your local SEO setup from your answers and photos, you ask for changes, and you approve it.
- Smoko Builds Your SEO
- How to Edit or Improve with Smoko
- Approving Your Local SEO Setup
You upload photos of a walk-in robe in Mawson Lakes and answer a few questions. Smoko drafts your profile, a wardrobes page and a review message. You fix the timber names, ask for changes and approve before it goes live.
Smoko builds your local SEO setup
What Smoko sets up for you
In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.
Smoko’s setup listFor cabinetmakers and joiners
- Google profile
- Your services, categories, hours, service areas and photos, written the way your customers talk.
- Cabinet maker
- Joiner
- Kitchen remodeler
- Furniture maker
- Fitted furniture supplier
- Service pages
- One page per job, titled the way customers search and linked to your homepage and suburb pages.
- Custom kitchens
- Built-in wardrobes
- Laundries
- Bathroom vanities
- Entertainment units
- Commercial joinery
- Suburb pages
- Pages for the areas you work, built from your real local jobs and photos.
- Page titles
- A clear title for every page, naming the job and the suburb.
- Review request
- A short message with your Google review link to send after every finished job.
- Listing details
- One consistent business name, phone and address to use on all your online listings.
Taught by people who run trade businesses
The Tradie School team
Operators from DFRNT Group, the team behind 26,000 solar installs, 4,000 pools and 400,000 leads for trades and home services.
Questions cabinetmakers and joiners ask
I do four or five kitchens a month. Is SEO worth it?
Often more than for high-volume trades. One kitchen is a big job, so one extra enquiry a month changes your year. You do not need to rank for everything, just the jobs you want in the suburbs you install in.
How do I compete with flat pack chains and big kitchen showrooms?
Not on their terms. Chains win the broad searches and pay for the ads at the top of the page. You can still show up when someone searches 'custom kitchen' with their suburb, or 'cabinet maker near me', with a complete profile, real photos of your installs and reviews that name the job.
I work from a workshop, not a shopfront. Will the map still show me?
Yes. Google lets you list as a service-area business, so you can hide the workshop address and still appear in map results. The map still leans on where your workshop is, so for suburbs further out, suburb pages with real installs and reviews that name the job do more of the work.
Should my pages say cabinet maker, joiner or custom joinery?
Use the words your customers use, not the trade's. A homeowner might search 'kitchen cabinet maker' or 'custom wardrobes', while a builder or architect might search 'joinery'. One page per job, titled the way each group searches, covers both without picking a side.
Will ChatGPT or Google's AI ever recommend a small joinery shop like mine?
Sometimes. Google's AI draws on your Google profile, pages and reviews. ChatGPT is not built on Google, so it leans more on your website, your reviews and your listings on other directories such as Bing. A page for each job, with real install photos and reviews that name the suburb and the job, gives it something to quote. Nobody can promise a mention.
Do I need a website for this?
Not to start. Your Google profile can do a lot on its own. If you have a website, Smoko drafts service and suburb pages for it from Tradie School's templates, for you to check.
I'm a one-person business. Is this worth it?
Yes. Someone searching for a tradie nearby wants the job done well, not a big crew. Smoko drafts everything from your answers and photos for you to check, so it doesn't eat your evenings.
How long until I show up higher?
No one can honestly promise a date or a spot. Google takes time to pick up changes, and every trade and area is different. This course helps you get the basics right and keep them right.
Will Smoko change my Google profile or website without asking?
No. Smoko drafts every change and shows it to you first. Nothing goes live until you approve it.
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SEO Basics is included in membership.
Join as a member for $299 a month: all nine courses, Smoko and the members’ community.
SEO Basics for cabinetmakers4 modules · 55 min
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