Learn AI for Concreters

You know how to pour and finish concrete. These nine short courses cover the business side. After each one, Smoko, our AI agent, builds that part for you.

Join as a member

What AI can do for concreters

Build Your Concreting Brand with AI

  • 56 min
  • 4 modules

Homeowners choose a concreter on what they can see: your ute at the quote, your crew's shirts and the sign on their lawn on pour day. Builders notice the same things. Send AI your answers and photos of your best work, and it drafts a logo, colours and a way of writing that match across all of them.

  1. Brand Basics

    13 min
    1. What is a brand?
    2. Why it matters?
    3. Types of Brands
    4. Mistakes to Avoid

  2. Mission, Vision, Values

    19 min
    1. MVV vs Brand: What's the difference?
    2. Define Your Mission
    3. Create a Vision
    4. Write Your Values
    5. What makes you, you?

  3. What Makes a Brand

    15 min
    1. Logos
    2. Colours
    3. Icons, Elements, and Imagery
    4. Tone of Voice
    5. Consistency is King

  4. Let's Implement: Build Your Brand

    9 min
    1. Smoko Builds Your Brand
    2. How to Edit or Improve with Smoko
    3. Approving Your Brand Bible

Smoko builds your brand bible: a logo for your ute doors with a one-colour version, exact colours for shirts and site signs, a one-page guide for your crew, and texts written your way.

See the course: Build Your Concreting Brand with AI

Discover Your Concreting Offer with AI

  • 61 min
  • 4 modules

Some jobs pay better per day. A shed slab on a flat farm block, where the truck can pour straight in, can beat a backyard patio behind a narrow side gate that needs a pump or barrows. Give AI your invoices and job costs. It shows which jobs pay and which get asked for most, then helps write your offer.

  1. Offer Basics

    14 min
    1. What is an offer?
    2. Why it matters?
    3. Types of Offers
    4. Mistakes to Avoid

  2. Find the Jobs Worth Chasing

    19 min
    1. Services vs Offers: What's the difference?
    2. Know Your Numbers
    3. Which Jobs Pay?
    4. Which Jobs Sell?
    5. What to Put First

  3. What Makes an Offer

    19 min
    1. Take the Hassle Out
    2. Pricing Your Offer
    3. Guarantees
    4. Bonuses and Add-ons
    5. Naming Your Offer

  4. Let's Implement: Discover Your Offer

    9 min
    1. Smoko Builds Your Offer
    2. How to Edit or Improve with Smoko
    3. Approving Your Offer Sheet
Example offer
  • Exposed aggregate driveway: old concrete broken out and removed, new driveway poured, washed and sealed.
  • Timber edge forms, steel mesh and saw cuts included, and the site swept before we leave.
  • A text before pour day, then another saying when it's safe to walk and drive on.

Smoko builds your offer sheet: a named driveway offer, what's included in plain words, add-ons like sealing, and a resealing offer for past exposed aggregate customers.

See the course: Discover Your Concreting Offer with AI

Launch a Concreting Website with AI

  • 55 min
  • 4 modules

People search 'concrete driveway cost per m2' well before they ask for a quote, and they want to see that you do the finish they like. AI drafts a page for each job, such as exposed aggregate driveways, shed slabs, paths and concrete removal, with a price range from your own numbers, your photos and a call button.

  1. Website Basics

    13 min
    1. What Is a Website For?
    2. Why it matters?
    3. Types of Websites
    4. Mistakes to Avoid

  2. Plan Your Website

    17 min
    1. Who Is Your Website For?
    2. Your Domain Name
    3. Pick Your Pages
    4. Answer Their Questions
    5. Words That Win Work

  3. What Makes a Website Work

    16 min
    1. Your Homepage
    2. Make It Easy to Call
    3. Photos of Your Work
    4. Reviews and Trust
    5. Mobile and Speed

  4. Let's Implement: Launch a Website

    9 min
    1. Smoko Builds Your Website
    2. How to Edit or Improve with Smoko
    3. Approving Your Website

Smoko builds your website: pages for driveways, shed slabs and removal, an areas page, photos of your own jobs, a quote request form, and your licence number if your state requires one.

See the course: Launch a Concreting Website with AI

SEO Basics for Concreters Using AI

  • 55 min
  • 4 modules

Most concreting searches are short, like 'concreter near me' or 'shed slab' and a town, and some people now ask ChatGPT instead. AI helps you set Concrete contractor as your main Google category, drafts job and suburb pages from real local jobs, and writes the text you send asking for a review.

  1. Search Basics

    12 min
    1. What is SEO?
    2. Why it matters?
    3. How Tradies Get Found Now
    4. Mistakes to Avoid

  2. Get on the Map

    16 min
    1. How Google Picks Local Results
    2. Your Google Business Profile
    3. Categories and Service Areas
    4. Keywords Your Customers Use
    5. Directories and Listings

  3. What Makes You Rank

    18 min
    1. Service Pages That Rank
    2. Suburb Pages Without the Spam
    3. Reviews That Move You Up
    4. Show Up in AI Answers
    5. Tracking What Works

  4. Let's Implement: SEO Basics

    9 min
    1. Smoko Builds Your SEO
    2. How to Edit or Improve with Smoko
    3. Approving Your Local SEO Setup
Example search
  • exposed aggregate driveway mandurah
  • Looking for: that finish, seen on houses nearby
  • Page to build: Mandurah driveways, with photos of your jobs on nearby streets

Smoko builds your local SEO setup: your Google Business Profile with job photos, pages for driveways, house slabs and removal, suburb pages from real jobs there and a review request text.

See the course: SEO Basics for Concreters Using AI

Automated Adwords for Concreters Using AI

  • 55 min
  • 4 modules

Some concreting searches come from customers and some from people doing it themselves. 'Concrete removal' or 'exposed aggregate driveway' usually means a paying job. 'How much concrete for a slab' is often a DIY pour. AI sorts your keywords into driveways, shed slabs and removal, blocks DIY and job-seeker searches, drafts ads for each group and suggests a daily budget.

  1. Google Ads Basics

    11 min
    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid

  2. Budget, Tracking, and Targeting

    19 min
    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't

  3. What Makes an Ad Work

    17 min
    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check

  4. Let's Implement: Automated Adwords

    8 min
    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign
Example keyword groups
  • Driveways: concrete driveway, exposed aggregate driveway, driveway replacement
  • Shed slabs: shed slab, concrete slab for shed, garage slab
  • Blocked searches: calculator, how to, bags, mixer hire, jobs

Smoko builds your Google Ads campaign: call tracking, ad groups for driveways, shed slabs and removal, a list of blocked DIY and calculator searches, a separate campaign for country towns and a daily budget.

See the course: Automated Adwords for Concreters Using AI

Social Media for Concreters Using AI

  • 56 min
  • 4 modules

A driveway cracked by tree roots, next to the new one poured in the same spot, is a post homeowners understand at a glance. So is a short clip of a fresh slab being smoothed. AI drafts captions, a bio naming the suburbs you work in and replies to comments, for you to check before anything posts.

  1. Social Media Basics

    13 min
    1. What is Social Media?
    2. Why it matters?
    3. Types of Platforms
    4. Mistakes to Avoid

  2. Setting Up Your Profiles

    17 min
    1. Business Page vs Personal Profile
    2. Set Up Your Facebook Page
    3. Set Up Your Instagram Account
    4. Profile Photo, Cover, and Bio
    5. Connect Facebook and Instagram

  3. Keeping It Fresh

    17 min
    1. Job Photos That Sell
    2. Before and After Posts
    3. Writing Captions
    4. Reviews, Comments, and Messages
    5. How Often to Post

  4. Let's Implement: Social Media

    9 min
    1. Smoko Builds Your Profiles
    2. How to Edit or Improve with Smoko
    3. Approving Your Social Profiles

Smoko builds your social profiles: linked Facebook and Instagram business accounts, a short bio with your suburbs, an exposed aggregate driveway as the cover photo, starter posts and reply templates.

See the course: Social Media for Concreters Using AI

Meta Ads for Concreters Using AI

  • 59 min
  • 4 modules

People often think about a new driveway after a big change: moving into a new house, ordering a shed or getting ready for visitors at Christmas. Facebook and Instagram ads show your finished driveways to homeowners nearby while they plan. AI drafts several versions of each ad, picks photos and sets up a short form asking suburb and rough size.

  1. Meta Ads Basics

    12 min
    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid

  2. Setting Up Your Ads

    19 min
    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget

  3. What Makes an Ad Work

    19 min
    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving

  4. Let's Implement: Meta Ads

    9 min
    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

Smoko builds your ad campaign: one enquiry campaign across your service area, ad copy for driveways and shed slabs, job photos cropped for the feed and a two-question enquiry form.

See the course: Meta Ads for Concreters Using AI

Creative Content for Concreters Using AI

  • 57 min
  • 4 modules

A driveway job has clear stages to film: breaking out the old cracked slab, setting the edge forms and mesh, the concrete truck arriving, levelling the pour and washing off the top to show the stones. AI edits your phone clips into short upright videos with subtitles, pairs before and after shots and adds a line from a real review.

  1. Creative Basics

    13 min
    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid

  2. Capture Your Jobs

    18 min
    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials

  3. What Makes Creative Work

    17 min
    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh

  4. Let's Implement: Creative Content

    9 min
    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack
Example shot list
  • Before: the cracked driveway, filmed from the kerb
  • Set-up: steel mesh on its supports and the timber edges pegged
  • Pour day: the concrete being levelled and smoothed
  • After: the finished driveway, filmed from the same spot

Smoko builds your creative pack: short upright clips from pour day, before and after driveway pairs, ad images with your logo, cards quoting real reviews and one clear next step per ad.

See the course: Creative Content for Concreters Using AI

Build a Concreting Proposal with AI

  • 58 min
  • 4 modules

Two driveway quotes can differ because one leaves out the digging, the road base or the steel mesh, and a homeowner can't tell from a single total. From your site notes and rates, AI drafts a proposal that lists each item, sets out two or three options and writes the follow-up text.

  1. Proposal Basics

    12 min
    1. What is a Proposal?
    2. Why It Beats a Quote
    3. Types of Proposals
    4. Mistakes to Avoid

  2. Price It Right

    20 min
    1. Know Your Numbers
    2. Markup vs Margin: What's the Difference?
    3. Price the Job, Not the Hour
    4. Give Them Choices
    5. Deposits and Payment Terms

  3. What Makes a Proposal

    16 min
    1. Start With Their Problem
    2. Scope of Works
    3. Photos, Reviews and Proof
    4. Guarantees and Warranties
    5. Follow Up and Close

  4. Let's Implement: Build a Proposal

    10 min
    1. Smoko Builds Your Proposal
    2. How to Edit or Improve with Smoko
    3. Approving Your Proposal Template
Example options
  • Plain: broom finish driveway with rounded edges and saw cuts
  • Coloured: colour mixed through the concrete, picked from samples
  • Exposed aggregate: the top washed off to show the stones, then sealed

Smoko builds your proposal template: plain, coloured and exposed aggregate options, a scope listing base, mesh and finish, deposit and pour-day payments, your ABN, photos of past driveways and follow-up texts.

See the course: Build a Concreting Proposal with AI

One membership. All nine courses.

Member

$299a month

AUD, GST included. Cancel any time.

  • All nine courses, from Build Your Brand to Build a Proposal
  • Smoko, your AI agent, in every lesson
  • Templates and launch checklists
  • The members' community
  • Live Q&A with the Tradie School team
Join as a member

Owner's Club

$1,997a month

Invite only. Members first.

  • 1:1 consulting with guest instructors and Tradie Team experts
  • Courses on taking a $1m business to eight figures and an exit
  • Guest lessons from nine-figure founders
  • Its own members' community
About Owner's Club

Questions concreters ask

Where does AI fit in a concreting business?

In the office work around the pour: quotes, job pages, ads, captions and replies to enquiries. It drafts from your answers, site notes and photos. It doesn't set out or finish a slab. You read every draft Smoko makes, ask for changes in plain words, and nothing goes out until you say yes.

Does Tradie School teach concreting work or licensing?

No. Tradie School teaches the business side of concreting: brand, website, offer, Google, ads and proposals. How you set out, pour and finish is your trade. Any licence and your state's rules are between you and the regulator. If you hold a licence, the courses show where its number goes, such as on proposals, your website and your Google profile.

Wet weather keeps pushing my pours back. Does that change anything?

Yes, it changes how you spend and how you read results. Both ad courses show when to lower a budget or pause a campaign, such as when rain has you booked out for weeks, so you aren't paying for enquiries you can't take on. The SEO course compares each month with the same month last year, so a wet month reads as weather, not a fault.

We're a two-person crew on site all day. When would we do this?

In the gaps a concreting day already has. Lessons are short reads on your phone, so one fits in while you wait for the truck or for a slab to set. Smoko drafts the pages, ads and proposals. You answer his questions, send photos from site, then approve or ask for changes.

A lot of my work is shed slabs on rural blocks. Does this cover that?

Yes. The Google Ads course shows how to give far-off jobs their own campaign, aimed only at slabs big enough to pay for the drive. The SEO course covers listing only the towns you'll really travel to. Smoko drafts both from the towns you name, and neither goes live without your yes.

Build the business behind your trade.

Smoko builds your business card while you sign up.

Join as a member

Learn AI for other trades

Tradie School AI$299 a month, all nine courses

Join as a member