Social Media for Cabinetmakers and Joiners Using AI
Set up Facebook and Instagram to look like a real business, and keep them fresh with job photos. Four short modules, then Smoko builds your profiles for you to check.
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What you’ll learn
Four short modules you can work through between jobs. In the last one, Smoko builds your social profiles.
- 13 min
Social Media Basics
What your page tells a homeowner, which platforms suit cabinetmakers and joiners, and the mistakes that cost you trust.
- What is Social Media?
- Why it matters?
- Types of Platforms
- Mistakes to Avoid
- 17 min
Setting Up Your Profiles
A Facebook page and Instagram business account, linked, with the photo, cover and details that get calls.
- Business Page vs Personal Profile
- Set Up Your Facebook Page
- Set Up Your Instagram Account
- Profile Photo, Cover, and Bio
- Connect Facebook and Instagram
- 17 min
Keeping It Fresh
Show your the jobs you want more of in clear photos and plain captions, post on a steady rhythm, and reply to people.
- Job Photos That Sell
- Before and After Posts
- Writing Captions
- Reviews, Comments, and Messages
- How Often to Post
- 9 min
Let's Implement: Social Media
Smoko drafts your profiles from your answers and photos, and you approve them before anything goes live.
- Smoko Builds Your Profiles
- How to Edit or Improve with Smoko
- Approving Your Social Profiles
Smoko builds your social profiles
What Smoko sets up for you
In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.

Smoko’s setup listFor cabinetmakers and joiners
- Facebook page details
- Name, category, bio and contact details, drafted for a cabinetmaker in your area, ready for you to check.
- Instagram profile
- Handle (@name) options, a short bio with your suburbs and a contact link.
- Profile photo and cover
- Your logo sized for the profile photo and your best job photo cropped as the cover.
- First posts
- A starter set of job posts with plain captions, built from your own photos.
- Reply templates
- Ready replies for reviews, complaints and quote enquiries, written in your voice.
- Posting plan
- A weekly posting rhythm you can keep, with posts drafted and ready to schedule.
Questions cabinetmakers and joiners ask
I'm flat out on the tools. How much time will this take?
The lessons take a few minutes each and read fine on your phone. Smoko drafts the profile details, captions and replies. Your part is answering a few questions, sending photos and checking the drafts.
I already have a Facebook page. Do I have to start again?
No. Keep what you have. Smoko drafts a better bio, cover and details for your existing page. You choose what to keep and what to change.
I'm no good with words or cameras. Can I still do this?
Yes. A phone camera is plenty. The lessons show you how to take a clear job photo. Smoko writes the bios and captions in plain words from your answers.
Will Smoko post anything without asking me?
No. Smoko drafts everything and shows it to you first. Nothing goes live until you approve it, and you can ask for changes in plain words.
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Social Media is included in membership.
Join as a member for $299 a month: all nine courses, Smoko and the members’ community.
Social Media for cabinetmakers4 modules · 56 min
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