Meta Ads for Arborists Using AI

Get your work seen by locals in your service area, so they know your name when the job comes up. Learn how Meta ads work in four short modules, then Smoko builds your ad campaign.

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What you’ll learn

Four short modules you can work through between jobs. In the last one, Smoko builds your ad campaign.

  1. Meta Ads Basics

    What Meta ads are, which kind suits arborists, and the habits that waste money early.

    1. What Are Meta Ads?
    2. Why it matters?
    3. Types of Meta Ads
    4. Mistakes to Avoid
    12 min

  2. Setting Up Your Ads

    Get the account, tracking, service area and budget right before a single ad goes out.

    1. Boosting vs Ads Manager: What's the Difference?
    2. Your Business Portfolio and Ad Account
    3. The Meta Pixel and Conversions API
    4. Targeting Your Service Area
    5. Setting Your Budget
    19 min

  3. What Makes an Ad Work

    Real photos of the jobs you want more of, an easy way to enquire, fast callbacks and knowing which ads bring in work.

    1. Ads That Stop the Scroll
    2. Lead Forms vs Landing Pages
    3. Calling Leads Back Fast
    4. Reading Your Results
    5. Testing and Improving
    19 min

  4. Let's Implement: Meta Ads

    Smoko builds your ad campaign from your answers and photos, and you approve it before anything runs.

    1. Smoko Builds Your Ads
    2. How to Edit or Improve with Smoko
    3. Approving Your Ad Campaign

    Smoko builds your ad campaign

    9 min

What Smoko sets up for you

In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.

Smoko’s setup listFor arborists

Ad campaign
One campaign aimed at enquiries, set to your suburbs and the daily budget you choose.
Ad copy
A few versions of each ad, written for arborists from your answers and the jobs you want.
Photos in each ad
Your job photos matched to each ad and cropped for feeds, or images from your creative pack if you have one.
Enquiry form
A short form with the questions you need, like suburb, job type and best time to call.
Service area
Your target suburbs or postcodes, with the places you don't service left out.

Questions arborists ask

Do I need a website to run Meta ads?

No. You can collect enquiries with a form inside Facebook and Instagram. If you do have a website, it helps to add the Meta Pixel so enquiries that come through it get counted too.

How much should I spend?

Pick a daily amount you're happy to leave running for a few weeks, and weigh it against what one extra job is worth to you. You set the budget and can change it any time.

Will Smoko run ads or spend my money without asking?

No. Smoko drafts the whole campaign and shows it to you first. Nothing goes live and nothing is spent until you approve it.

I've boosted posts before and got nothing. How is this different?

Boosting is a quick way to get a post seen, but it gives you fewer controls over who sees it and what happens next. This course shows you how to aim ads at enquiries in your own suburbs. Then you judge them on booked jobs.

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Meta Ads for arborists4 modules · 59 min

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