Creative Content for Pest Controllers Using AI

Learn what makes people stop on an ad and how to shoot your own jobs, in four short modules. Then Smoko builds your creative pack from your photos, videos and reviews.

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What you’ll learn

Four short modules you can work through between jobs. In the last one, Smoko builds your creative pack.

  1. Creative Basics

    What creative is, why it decides whether people stop and call, the types of ad to use and the mistakes that get ads skipped.

    1. What is Creative Content?
    2. Why it matters?
    3. Types of Creative
    4. Mistakes to Avoid
    13 min

  2. Capture Your Jobs

    Turn work on the jobs you want more of into photos and short videos on your phone, and keep your customers' best words for your ads.

    1. Every Job is Content
    2. Photos on Your Phone
    3. Before and After Shots
    4. Short Videos
    5. Reviews and Testimonials
    18 min

  3. What Makes Creative Work

    The opening, the words, the proof and the next step in a good ad, plus how to spot a tired ad and refresh it.

    1. The Hook
    2. Words That Sell
    3. Proof and Trust
    4. Call to Action
    5. Test and Refresh
    17 min

  4. Let's Implement: Creative Content

    Smoko turns your job photos, videos and reviews into ads you check and approve before anything runs.

    1. Smoko Builds Your Creative
    2. How to Edit or Improve with Smoko
    3. Approving Your Creative Pack

    Smoko builds your creative pack

    9 min

What Smoko sets up for you

In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.

Smoko’s setup listFor pest controllers

Ad images
Square and upright images made from your job photos, with your business name and logo.
Short video edits
Upright clips cut from your job footage, with captions that work with the sound off.
Before and after pairs
Matched before and after shots of your jobs, laid out side by side.
Headlines and captions
Plain words for each ad, written from your answers about your jobs and your area.
Review cards
Your real customer reviews set out as ads, next to the job they're about.
Calls to action
One clear next step for each ad, like calling for a quote or booking online.

Questions pest controllers ask

Do I need a good camera or editing skills?

No. Your phone is enough. The course shows you how to shoot on site, and Smoko does the editing and layout from your photos and clips.

I don't have many photos of past jobs. Can I still start?

Yes. Start with what you have, even a few phone shots. The course shows you how to film your next jobs. Ask Smoko for more ads as new photos come in.

Do I have to be on camera?

No. Many ads show only the work, like a before and after or a clip of the job in progress. If you're happy to talk to camera, the course shows you how to keep it natural.

Will Smoko run ads without asking me?

No. Smoko drafts everything and shows it to you first. Nothing goes live until you approve it.

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Creative Content is included in membership.

Join as a member for $299 a month: all nine courses, Smoko and the members’ community.

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Creative Content for pest control4 modules · 57 min

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