Automated Adwords for Fencers Using AI

Learn how Google Ads works for trades: set a budget, track your calls and aim ads at the jobs you want. Four short modules, then Smoko builds your Google Ads campaign for you to check.

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What you’ll learn

Four short modules you can work through between jobs. In the last one, Smoko builds your Google Ads campaign.

  1. Google Ads Basics

    How Google Ads can put fencers in front of people searching right now, and the mistakes that waste money.

    1. What is Google Ads?
    2. Why it matters?
    3. Types of Google Ads
    4. Mistakes to Avoid
    11 min

  2. Budget, Tracking, and Targeting

    Know what a lead is worth, track your calls, set your area and aim at jobs like the jobs you want more of.

    1. Know Your Numbers
    2. Tracking Calls and Leads
    3. Your Service Area
    4. Keywords: The Jobs You Want
    5. Negative Keywords: The Jobs You Don't
    19 min

  3. What Makes an Ad Work

    Ads that name the job, pages that make ringing easy, and automated bidding with limits you set.

    1. Writing Ads That Get Calls
    2. Landing Pages That Convert
    3. Quality Score
    4. Smart Bidding
    5. Keeping It in Check
    17 min

  4. Let's Implement: Automated Adwords

    Smoko drafts your campaign, you ask for changes in plain words, and nothing runs until you approve it.

    1. Smoko Builds Your Campaign
    2. How to Edit or Improve with Smoko
    3. Approving Your Google Ads Campaign

    Smoko builds your Google Ads campaign

    8 min

What Smoko sets up for you

In the last module, Smoko builds these for your business from our templates. Nothing goes live until you approve it.

Smoko’s setup listFor fencers

Keywords and blocked words
Searches for the jobs you want, plus words that stop your ads showing for the rest.
Ads for each job
Headlines and descriptions for each service and suburb, with a call button.
Service area
Your suburbs, postcodes or radius, aimed at people located in your area.
Budget and bid limits
A daily budget and cost per lead limit worked out from what a job is worth.
Call counting
Call counting on your ads, plus plain steps to count calls and forms from your website.
Spend alerts
Rules that email you or pause ads when cost per lead climbs past your limit.

Questions fencers ask

I tried Google Ads once and wasted money. Why is this different?

This course covers the common money wasters first: no call tracking, no blocked words and too wide an area. Smoko sets those up from your answers and your own numbers.

How much do I need to spend?

That's your call. First you'll work out what a job is worth and what you can pay for a lead. Then you set a daily budget you're comfortable with. You can turn it down, up or off any time.

Will Smoko spend my money without asking?

No. Smoko drafts the campaign and shows it to you first. Nothing goes live until you approve it, and it's built around the budget and limits you set.

Do I need a website?

Yes, ads need a page to send people to. Smoko points each ad at the best matching page on your site. Module 3 shows what a good landing page needs.

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Join as a member for $299 a month: all nine courses, Smoko and the members’ community.

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Automated Adwords for fencers4 modules · 55 min

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